Regional Sales Manager – South

Overview

In this role, you lead the regional field retail team to deliver excellence, drive productivity, and strengthen the brand across all doors. You will align regional efforts with the brand vision, optimize performance, and implement initiatives that boost sales and KPI delivery. You collaborate with cross-functional partners to maximise opportunities and ensure consistent brand standards. This is a performance-driven position in a luxury retail environment with a focus on people development and education alignment.

Responsibilities

• Deliver and execute the regional retail strategy in line with brand objectives
• Drive sales, productivity, and brand standards across all doors in the region
• Lead execution of retail priorities, launches, animations, and commercial initiatives
• Identify opportunities to improve store performance and implement action plans
• Monitor regional performance and create action plans to improve results
• Support annual sales targets with clear door-level plans
• Analyze key metrics (sales, productivity, conversion, ATV, UPT) to identify risks and opportunities
• Lead regional profitability through staffing and agency budget management
• Lead, coach and motivate Account Managers and store teams to achieve strong results
• Foster a high-performance culture with accountability and collaboration
• Ensure consistent people management and support talent development
• Monitor labour turnover and strengthen engagement and retention
• Ensure exceptional brand standards, service, and client experience across locations
• Drive consistent retail operations and cross-functional collaboration
• Follow up on retail activations and provide feedback for improvements
• Support CRM recruitment and clienteling initiatives in line with brand objectives
• Collaborate with Education to align training to business needs and brand ambitions
• Support education plans and quarterly training and incentive strategies
• Ensure teams have product knowledge and selling skills to perform strongly
• Promote engagement with education initiatives and incentives
• Review staffing productivity and partner with stakeholders to improve efficiency
• Support stock management and controlled investment around launches and peak periods
• Ensure timely communication between head office, field teams, and retail partners

Key requirements

• Minimum of 5 years retail management experience
• High affinity to luxury and understanding of the UK retail environment
• Proven management and team development experience
• Strong leadership capabilities and personal impact
• Good understanding of luxury retail principles
• Excellent presentation and communication skills
• Strong commercial awareness and results-driven mindset
• Influencing and stakeholder management abilities
• Analytical skills and attention to detail
• Strong IT skills including MS Office, Advanced Excel and PowerPoint
• Fluent English; additional languages a plus

• leadership
• team motivation
• communication
• MS Office
• Advanced Excel
• PowerPoint

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