Meta is seeking a Product Marketing Manager to join our team. The Business Product Marketing team finds the intersection between people’s needs, marketers’ needs, and Meta’s strongest differentiators to drive the development, launch, and growth of industry-leading business products. The products we build enable businesses to grow and communities to prosper.
You will have experience in digital advertising/monetization product management or marketing, an understanding of the digital advertising/marketing industry, and an understanding of how trust, safety, and integrity are critically important to product development. You should be able to drive cross-functional work to deliver results within a fast-paced environment.
The Product Marketing Manager will be responsible for driving market requirements and launch plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go-to-market strategy and identifying opportunities to improve existing products. The ideal candidate will have experience with cross-functional collaboration, experience using data to inform product decisions, and experience communicating strategies and recommendations to technical and non-technical stakeholders, as well as the ability to prioritize and manage concurrent projects based on impact and deadlines and experience working in ambiguity.
- 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
- Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives
- Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
- Organizational and interpersonal skills and experience setting priorities, problem-solving, multitasking and working independently in a dynamic, rapidly changing workplace
- Experience communicating effectively with technical, business, and external stakeholders
- Bachelor’s Degree in Business, Marketing or Related discipline
- Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative
- Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering to represent market/customer requirements and supporting product launches)
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Experience in the advertising/marketing space with online media related products
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- MBA or other relevant advanced degree
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
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