Allstaff Marketing Division are delighted to bring to the market the role of Brand Communications Manager, Social Media & Community.
The business is a leading professional beauty brand. The role supports brand visibility, engagement and community through social media, content, influencer activity, brand activations and key account marketing support. The business works across consumer-facing and trade channels, including wholesalers and key accounts.
Key Day to Day Responsibilities
This is a permanent, full-time role based in Renfrew. On-site working is preferred, although fully remote working may be considered for suitably experienced candidates based in England. Working hours: Monday to Thursday, 9am – 5.30pm and Friday, 9am – 4pm. Some flexibility is available for earlier or later starts and finishes, with the earliest start at 8am and the latest finish at 6pm. Reporting to the Sales & Marketing Manager, the Brand Communications Manager is responsible for developing and delivering social media and community strategy across digital platforms and brand activations, working closely with the Sales & Marketing Manager to support annual business plans, campaigns and wider brand-building initiatives. The role combines strategy and creativity with strong execution, requiring someone who can translate the brand into compelling communications and visual assets across both consumer-facing and trade channels. A key part of the role will also be supporting the Sales and National Account Management teams through the creation of presentations, sell-in materials and visual assets for key accounts, ensuring all communications remain consistent with brand guidelines and visual language.
Main responsibilities include:
- Develop and execute social media and communications strategies aligned with brand and commercial objectives.
- Manage social media channels including Instagram, Facebook, TikTok, YouTube and emerging platforms.
- Lead the creation of engaging content, including video, influencer and community-led assets.
- Manage paid social campaigns, influencer partnerships, ambassador programmes and community engagement.
- Oversee social media budgets, campaign performance tracking and ROI reporting.
- Coordinate brand activations, pop-up events, wholesalers content days and sponsorship opportunities.
- Create, execute and manage key wholesaler marketing plans as part of the Joint Business Planning (JBP) process.
- Create high-quality presentations, sales materials and supporting assets for the Sales and National Account Management teams, communicating key product features, benefits, launches and brand initiatives to key accounts.
- Develop assets in Canva to a high standard, ensuring presentations and communications consistently follow brand guidelines and reflect established visual language.
- Support new product launches through the development of compelling sell-in and customer-facing communications.
- Collaborate cross-functionally with internal teams, wholesalers and external partners to maximise brand exposure and ensure consistent brand execution.
Required Skills and Experience
- Minimum 36 months (3+ years) of relevant professional experience.
- Strong background in social media, communications, digital marketing and/or brand management.
- Experience developing and executing strategic social media and community engagement plans.
- Knowledge of paid social, influencer marketing, content creation and analytics.
- High proficiency in Canva, with the ability to independently create polished, commercially focused presentations and marketing assets.
- Strong visual awareness and an ability to work confidently within established brand guidelines and visual identities.
- Excellent written and verbal communication, presentation, stakeholder management and project management skills.
- Excellent event organisation and experiential marketing capabilities.
- Commercial awareness, with experience managing budgets and measuring campaign performance.
- Creative mindset with strong storytelling and brand-building capabilities.
- Previous experience within the professional beauty, cosmetics or wider beauty industry would be highly advantageous.
- Strategic, proactive and innovative.
- Highly organised and collaborative.
- Passionate about social media, content and community engagement.
- Strong visual and creative judgement.
- Results-driven, with strong ownership and accountability.
- Able to balance creative thinking with strong execution and commercial focus.
- Comfortable working across multiple projects and stakeholders in a fast-paced brand environment.
Qualifications Needed
No specific formal qualifications are required. Relevant professional experience will be accepted in place of formal educational qualifications.
Company Benefits
- 34 days’ paid holiday per year.
- Half a day off for your birthday.
- A full day off for your child’s first day at primary school.
- Company pension scheme.
- Fantastic employee discounts.
- Early finish on Fridays.
- Annual month-long colleague giveback event.
- Opportunities to raise money for children’s charities, supported by a company donation matching scheme.
- Employee Support Programme, providing help and guidance when you need it.
- Health and wellbeing support.
- Weekly on-site personal training class.
- Christmas and New Year shutdown.
- Free on-site parking.
- Flexible start and finish times may be considered, subject to business requirements.
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