CRM & Marketing Analytics Lead – B2B FinServ

Key Group in Preston, Lancashire, is seeking an experienced Marketing CRM & Analytics Manager for a 12-month FTC. You will define and deliver the CRM and audience engagement strategy, develop adviser journey strategies, and lead data-driven marketing initiatives across Sales, Product and Data teams.

You will design segmentation and personalisation programs, drive marketing automation, and establish measurement frameworks to optimise campaign performance in a regulated, financial services context.

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