Commercial Account Executive Lead

Overview

As Commercial AE Team Lead, you coach and guide a team of Account Executives to convert pipeline into revenue across Europe. You’ll set discovery, demo, negotiation, and closing standards while keeping a hands-on, high-energy approach. You work cross-functionally with SDRs, Marketing, Customer Success, and Revenue Ops to refine hand-offs, deals, and forecasting. You’ll help AEs grow through tailored coaching and performance conversations. This role offers impact in scaling a proactive spend-management platform at Soldo.

Pay / Benefits

• Competitive salary
• Private healthcare – for you and your family
• Pension scheme
• Annual development budget
• Flexible working options
• 60 days’ work anywhere

Responsibilities

• Lead day-to-day management of the Commercial AE team with clear priorities and standards across discovery, negotiation, and closing
• Create ramp plans and quota goals; monitor progress and provide support as needed
• Manage performance with regular 1:1s, feedback, development plans, and PIP where required
• Maintain a consistent operating cadence: daily check-ins, pipeline reviews, deal coaching, team development
• Build an inclusive, high-energy culture with a focus on continuous improvement and momentum
• Stay close to live deals to learn what works and adapt discovery, negotiation, or closing strategies
• Provide practical coaching using call recordings, deal reviews, and data to drive improvement
• Diagnose individual AE strengths and gaps; tailor coaching plans accordingly
• Ensure deals have a clear customer problem, business case, and next steps
• Own the team’s pipeline, forecast accuracy, and deal progression reporting
• Improve account prioritisation, pricing discipline, and resource allocation via frontline data
• Maintain strong CRM discipline and trusted, actionable reporting
• Hold accountability for the Commercial AE team’s quarterly revenue target
• Collaborate with SDR Lead on lead quality and hand-offs; coordinate with Customer Support on onboarding
• Represent team needs to Head of Sales for GTM decisions

Key requirements

• Meaningful experience as an SDR Team Lead in a B2B SaaS, fintech, or similar fast-paced environment
• Track record closing mid-market deals (10k-50k+ ACV) with discovery, demo, negotiation, and closing experience
• Proven ability to improve team performance through structured coaching and regular live-deals inspection
• Hands-on people management: frequent 1:1s, direct feedback, development plans, performance conversations
• Strong coaching skills with ability to adapt style to different AEs
• Strong pipeline and forecast management understanding; ability to diagnose drivers behind results
• Confidence working with Salesforce and sales engagement, forecasting, and data tools; improving CRM adoption
• Ability to translate business objectives into practical workflows and day-to-day priorities
• Strong stakeholder management to collaborate with SDRs, Marketing, Customer Success, Revenue Ops and Enablement
• Comfort leading across multiple European markets with regional adaptability
• Excellent written and verbal English; additional European language advantageous
• Hands-on, low-ego leadership style with high standards and good judgment

• coaching and mentorship
• stakeholder management
• data-driven decision making
• Salesforce
• sales engagement tools
• forecasting

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