Customer Marketing Manager

Overview

As Customer Marketing Manager, you turn customer success into compelling assets and build a thriving advocates community to elevate our brand. You will develop strategies to engage customers throughout their journey and collaborate with cross-functional teams to create case studies, testimonials, and reference opportunities. You’ll run customer-focused events, advocacy programmes, and review campaigns that drive trust and awareness. This is a hands-on role focused on data-driven optimisation and measurable impact in a supportive, growth-minded environment.

Responsibilities

• Develop and execute customer marketing and communication strategies across the customer journey
• Grow a community of customer advocates and encourage reviews on major platforms
• Design and deliver campaigns to boost engagement, advocacy, and brand awareness
• Identify compelling customer stories and collaborate to create case studies, testimonials and references
• Plan and run customer-focused events, webinars, and community initiatives
• Manage sponsorship opportunities at customer and industry events
• Partner with Customer Success, Sales, Product and Marketing for a consistent customer experience
• Measure programme performance and optimise campaigns using data and insights

Key requirements

• 3-5+ years in customer marketing, customer advocacy, or related B2B marketing role with proven ability to manage customer programs and communications
• Strong project management and excellent communication skills
• Experience with marketing and CRM tools like HubSpot, Salesforce, and G2 and executing B2B email campaigns
• Highly organized with a data-driven mindset and analytical skills
• Collaborative, adaptable self-starter with initiative and ability to work with global stakeholders

• Collaborative
• Adaptable
• Initiative
• HubSpot
• Salesforce
• G2

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