Integrated Campaign Manager

Overview

In this role you will own end-to-end, multi-channel marketing campaigns across regions for the Professional & Business Services segment. You will collaborate with product, field, digital, and sales teams to create buyer journeys that resonate with senior decision-makers. You’ll translate market insights into content campaigns addressing industry challenges like profitability and AI adoption, driving awareness, pipeline and revenue. The role combines strategic planning with hands-on execution in a fast-growing, global environment.

Pay / Benefits

• Flexible Leave Paid Time Off
• remote working opportunities
• Global Wellbeing Days
• growth opportunities and mentorship
• inclusive, safe working environment
• ESG and sustainability initiatives

Responsibilities

• Develop integrated campaign plans aligned to growth objectives in Professional & Business Services
• Build audience-centric strategies based on market trends and insights
• Define objectives, messaging, content needs and success metrics
• Create quarterly/annual roadmaps aligned with revenue targets
• Manage multi-channel campaigns across web, email, social, digital ads, webinars, PR, events, ABM and advocacy programs
• Coordinate activity across global and regional teams for a consistent customer experience
• Partner with Creative, Content and Digital teams to produce assets supporting the buyer journey
• Align campaigns with target accounts and pipeline priorities with Sales/BD leadership
• Develop assets, toolkits and activation plans to support field execution
• Support regional teams with lead management, attribution and handoffs to maximise conversion
• Become a go-to-market expert in the Professional & Business Services sector
• Address industry challenges such as profitability, resource utilisation, cash-flow, service delivery efficiency, and AI adoption
• Collaborate with Product Marketing & PR to create thought leadership and industry narratives
• Monitor campaign performance across the funnel and manage budgets
• Report on metrics (MQOs, pipeline, ROI) and optimize strategies based on data
• Present results and recommendations to stakeholders

Key requirements

• Experience marketing to Professional Services, Business Services, SaaS or ERP audiences
• Strong B2B marketing experience with integrated campaigns, demand generation or industry marketing
• Proven success in campaigns that generate measurable pipeline and revenue
• Experience collaborating with sales and supporting ABM programs
• Team player capable of cross-border, cross-cultural collaboration

• Excellent communication
• Stakeholder management
• Data-driven decision making
• AI tooling such as Co-Pilot or Claude
• ABM platforms such as 6sense
• Campaign reporting and dashboarding solutions

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