Area Sales Manager

Overview

In this Area Manager role, you drive new business development while managing key customer accounts across Aberdeenshire. You will lead lead generation, nurture client relationships, and grow the Groundforce portfolio through proactive outreach. The position combines sales growth with account stewardship, in a hands-on, collaborative environment. You’ll contribute to a well-established, safety-minded organization delivering total solutions for the construction industry.

Pay / Benefits

• competitive salary
• competitive bonus scheme
• company car
• 25 days holiday (plus bank holidays and birthday day)
• pension salary sacrifice
• Life Assurance cover 3x salary

Responsibilities

• Generate leads through proactive outreach (telesales and other strategies) to new and existing customers
• Build and nurture client relationships to understand equipment needs
• Promote products and services to create sales opportunities and support business success
• Maximise revenue by managing a portfolio of accounts, projects, and prospects
• Conduct regular reviews with the Regional Manager to assess revenue and strategy effectiveness
• Engage in cold and warm calls to develop opportunities
• Pursue new accounts proactively to maintain a healthy sales pipeline
• Ensure high levels of customer satisfaction by addressing needs and offering tailored solutions
• Leverage sales experience to grow existing accounts, including on-site demonstrations when needed
• Follow Health and Safety practices on our sites and customer sites
• Provide holiday and/or sickness cover on the Hire Desk as required

Key requirements

• Hands-on, flexible, and proactive attitude
• Driven, self-sufficient, and motivated
• Strong problem-solving abilities
• Track record of achieving sales or business development targets
• Strong telesales skills for lead generation and relationship building
• Ability to maximise revenue and profit through proactive account management
• Excellent communication, negotiation, and interpersonal skills
• Adaptability to balance business development and account management
• Transparency of activity via the CRM system
• Genuine passion for driving sales growth in a dynamic, hybrid role

• hands-on, can-do attitude
• calm under pressure
• strong communication and negotiation
• telesales
• lead generation
• account management

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