Customer Planning Senior Manager

Overview

In this role you will own the rolling customer marketing plan, aligning customer, brand and commercial priorities into one clear, deliverable plan. You will collaborate across Strategy, Brand, Commercial, Trade Marketing, Media, Channels and C&C to sequence activity and allocate resources effectively. You’ll govern forward planning, prioritisation and cross-team trade-offs in a fast-paced retail environment. This position offers strategic influence over how customer-facing marketing is delivered across the year. You will lead with impact, shaping plans that drive growth and a coherent customer experience.

Pay / Benefits

• hybrid working
• permanent contract
• competitive salary
• flexible working options
• career development opportunities
• employee-owned culture

Responsibilities

• Own and orchestrate the rolling customer marketing plan across future planning horizons
• Coordinate with Strategy, Brand, Commercial, Trade Marketing, Media, Channels and C&C to ensure correct activity sequencing
• Own prioritisation, planning governance and forward resource planning to align with strategy
• Balance competing stakeholder inputs and make clear prioritisation decisions
• Lead in a matrix, cross-functional setting and influence senior stakeholders without direct authority
• Operate in a fast-paced retail environment with changing priorities
• Translate brand strategy into customer-facing activity and plan governance
• Establish or improve planning processes and governance

Key requirements

• Experience in customer planning, integrated marketing planning or campaign planning within a complex organisation
• Strong understanding of how customer, brand, commercial, trading and marketing planning interact
• Proven experience consolidating multiple inputs into a coherent, prioritised plan
• Demonstrable ability to prioritise and manage trade-offs between stakeholders
• Experience with forward planning, critical-path management and capacity planning
• Ability to influence senior stakeholders in a matrix environment without direct authority
• Comfortable in a fast-paced retail setting with shifting priorities
• Understanding of brand strategy and its translation to customer activity
• Experience establishing or improving planning governance and processes
• Confident using customer insight and performance data to inform decisions
• Strong people leadership/coaching capability
• Desirable: professional marketing qualification
• Desirable: experience embedding new planning processes or governance
• Desirable: experience with planning/workflow tools for visibility of activity and dependencies

• stakeholder influence
• cross-functional collaboration
• clear communication
• planning governance
• forward planning
• resource/capacity planning

…