Attendee Marketing Manager

Overview

In this role you drive audience growth for the Seatrade Maritime portfolio, shaping integrated campaigns to boost registrations and attendance. You will collaborate with Commercial, Content, Product, PR and Digital teams to deliver insight-led, performance-optimised marketing. The position offers scope to influence how marketing is delivered across the portfolio and contribute to the growth of world-class maritime events.

Pay / Benefits

• volunteer days with charity match
• private medical cover
• LinkedIn Learning access and bespoke training
• Walk the World charity day and diverse networks
• 4 weeks remote work flexibility
• ShareMatch scheme to become shareholder

Responsibilities

• Own attendee acquisition strategy for the Seatrade Maritime portfolio
• Develop integrated marketing plans aligned to commercial and event objectives
• Drive visitor registration, attendance, engagement and retention
• Identify opportunities to grow new audience segments and markets
• Build customer journeys across the attendee lifecycle
• Plan and execute multi-channel campaigns (email, social, website, content, partnerships, media, paid channels)
• Ensure campaigns delivered on time and within budget; optimise using performance data
• Monitor KPIs and report performance against objectives
• Collaborate with Commercial, Digital Performance and Analytics teams; build relationships with industry partners

Key requirements

• 5+ years’ experience in B2B marketing, event or audience marketing
• Proven experience delivering integrated marketing campaigns
• Strong understanding of digital marketing channels and customer acquisition
• Experience using marketing automation and CRM platforms
• Excellent analytical skills with ability to translate data into action
• Strong project management and organisational skills
• Outstanding written and verbal communication
• Experience managing multiple campaigns simultaneously
• Collaborative, proactive and commercially focused

• Collaborative
• Commercially minded
• Curious and insight-driven
• Marketing automation and CRM platforms
• Eloqua (desirable)
• IIRIS (desirable)

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