Online Brand Manager

Overview

In this role you drive the online growth and digital presence for L’Oréal’s CPD portfolio in the UK, shaping the consumer journey from awareness to conversion. You will own e-commerce activation and online brand consistency, collaborating across marketing and agencies to align online and offline campaigns. You’ll monitor digital shelf metrics and ROI to optimize performance in a fast-paced environment. This role offers meaningful impact through brand growth, data-driven decisions, and participation in a culture that values inclusivity and societal impact.

Responsibilities

• Define and execute e-commerce strategies to grow online retail sales and market share
• Lead e-merchandising, catalog optimization, and promotional campaigns on key e-retailer platforms
• Coordinate online brand consistency, digital assets, and activation plans
• Collaborate with marketing to align online and offline campaigns
• Track, analyze, and report on digital shelf metrics, traffic, and conversion rates to improve ROI

Key requirements

• E-Commerce Generalist: strong understanding of online retail dynamics and consumer journeys
• Data Analytics: ability to translate metrics into actionable insights
• E-Merchandising & Eventing: expertise in product discoverability and online visual standards
• Digital Web & Platform Management: familiarity with digital touchpoints and content syndication
• Collaboration: strong stakeholder management across divisions and agencies

• entrepreneurial mindset
• collaboration
• stakeholder management
• e-commerce strategy
• data analytics
• e-merchandising

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