Paid Social Media Manager – 50,000 – Luxury Care Home Group

Overview

In this strategy-led role, you own the social media direction for a luxury senior living group, spanning group and individual residences. You’ll shape the paid and organic program to generate genuine enquiries and leads, working closely with Sales and the Head of Marketing. The role combines strategy, content planning, and budget management across Meta platforms and LinkedIn, with cross-functional collaboration and external partner management. You will drive measurable impact while maintaining brand voice and visual identity.

Responsibilities

• Lead overall social media strategy across Instagram, Facebook and LinkedIn
• Manage daily content, scheduling and social media activity
• Create content plans for residences and larger campaigns
• Collaborate with Sales Managers to tailor content for each residence
• Manage paid social campaigns and budgets across Meta
• Drive lead generation through organic and paid social
• Monitor performance, analyse results and optimise campaigns
• Manage agencies and external creative partners
• Support content creation for key campaigns
• Ensure consistent brand tone of voice and visual identity

Key requirements

• Strong in social media strategy and execution
• Commercially minded with a focus on lead generation
• Experience managing paid social campaigns and budgets
• Confident across Meta, Instagram, Facebook and LinkedIn
• Ability to use data and performance to shape strategy
• Salesforce experience would be a bonus, but not essential

• Commercial awareness
• Data-driven mindset
• Cross-functional collaboration
• Paid social campaign management
• Budget management across social platforms
• Performance analysis and optimisation

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