Senior Partnerships Manager – CFCW

Overview

In this role you will manage and grow CFCW partnerships, ensuring contractual rights are delivered and partnerships hit KPIs. You’ll plan and evaluate campaigns using Chelsea FC Women assets, coordinating with marketing to meet deadlines. You will coordinate appearances with the Women’s First Team and manage activation of women’s rights within club-wide partnerships. You’ll work cross-functionally to deliver domestic and global partner activations, track ROI, and develop growth opportunities that deepen partner investment.

Responsibilities

• Manage CFCW partnerships to align with business objectives and KPIs, delivering on rights and quality.
• Plan, implement, and evaluate partner campaigns using CFCW assets and IP, coordinating with marketing and meeting deadlines.
• Coordinate partner appearances with the Chelsea FC Women’s First Team (meet & greets, shoots, events).
• Oversee women’s rights activation within club partnerships and ensure proper representation of CFCW IP.
• Collaborate with the central partnerships team to align club-wide activations and escalate conflicts or opportunities.
• Support the Head of Partnerships in fostering a collaborative team culture for partner servicing.
• Deliver partner activations domestically and internationally, including CSR, matchday experiences, and pre-season events.
• Work with monitoring agencies to track ROI and provide insights to partners on asset usage.
• Track and report partnership servicing budget, escalate variances, and maintain financial governance.
• Develop case studies with the Head of Partnerships for use across teams.
• Build strong internal relationships to integrate partners into campaigns, events, CSR projects, and ambassador activity.
• Develop expertise on partner industries and competitors; lead meetings with stakeholders and external parties.
• Identify industry news and insights for the department; spot commercial opportunities for growth and events integration.
• Proactively identify upsell opportunities across portfolios and develop proposals to expand investment.
• Foster a positive team environment that supports proactive and professional partner servicing.

Key requirements

• Significant experience in sponsorship or sports marketing.
• Experience in account managing brands, ideally with global activation exposure.
• Genuine interest in women’s football and the sports commercial landscape.
• Experience activating brand campaigns across social media and digital channels.
• Strategic and analytical capability with ROI and sponsorship performance measurement.
• Commercial mindset focused on growing account value through upsell and early renewals supported by data.
• Commercial, results-driven mindset with entrepreneurial capabilities.
• Excellent communication and influencing skills for presenting to senior stakeholders.
• Experience leading a team and guiding junior members to manage workflow.

• communication
• leadership
• collaboration
• ROI analysis and sponsorship measurement
• campaign planning and asset management
• brand activation across social media/digital channels

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