Senior Brand Manager, John Frieda

Overview

As Senior Brand Manager you will shape the John Frieda brand strategy and oversee end-to-end product innovation. You’ll partner with R&D, Kaihatsu, packaging, regulatory, communications, supply chain and regional teams to guide opportunities from idea to launch. You’ll lead cross-functional projects, manage risk, and translate consumer insights into differentiated concepts and storytelling. This role sits at the intersection of strategy and hands-on execution in a fast-paced, international setting. You’ll contribute to Kao’s mission by driving innovative, consumer-centric growth for John Frieda across markets.

Pay / Benefits

• flexible working
• health and wellbeing offers
• pension schemes
• insurance options
• competitive salaries
• learning and development opportunities

Responsibilities

• Own end-to-end innovation projects through Stage Gate, from opportunity to launch
• Lead cross-functional project teams and align stakeholders toward the objective
• Identify and translate consumer insights into opportunities and innovation territories
• Develop product concepts, claims, naming, design and copy that differentiate the brand
• Create compelling innovation stories to energize markets and audiences
• Assess opportunities against consumer relevance, market potential, feasibility, scalability and cost
• Contribute to the Innovation Masterplan with growth opportunities informed by trends and performance
• Partner with regional and local Commercial teams to ensure in-market success

Key requirements

• 5+ years in Global Brand, Innovation or NPD within Beauty or consumer goods
• Strong project leadership and multi-project execution skills
• Creative, analytical thinker with passion for beauty and consumer insights
• Confident, influential communicator with storytelling ability
• Experience in fast-paced, highly collaborative environments and cross-functional teams
• Cultural sensitivity and experience working across pan-regional markets
• Proven ability to translate trends and consumer data into differentiated propositions
• Ownership mindset with resilience and problem-solving capability

• collaboration
• communication
• adaptability
• Brand Management
• New Product Development
• Stage Gate process

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