- We’re looking for an entrepreneurial, strategic and data-driven Senior Product Marketing Manager to help Flo bring its newest features to our 70 million users. Reporting to the Director of Product Marketing and working closely with the Product and Marketing teams, you’ll bring new products and features to the people who need them, from positioning and launch through to growth
- If you thrive in fast-paced environments, can pivot quickly between projects, and are always ready to roll up your sleeves to make things happen, this is a rare opportunity to shape how product marketing works at one of the world’s leading health apps. You’ll help define the ways of working, standards and tools that make product marketing central to how Flo builds and grows
- Own the go-to-market strategy for top priority products, and lead the plan through launch and beyond
- Define positioning and messaging: who the product is for, why it matters to them, and how we talk about it
- Test your thinking in data-driven ways through user research and in-market experiments
- Shape the product from the start. You’ll bring customer, market and competitor insight into product decisions, and help set the bar for when a product is ready to launch publicly
- Plan and lead launches with Product, Marketing, Legal, Medical, and other stakeholders
- Brief and partner with all Marketing teams, including paid acquisition, creative, lifecycle and CRM, brand, social and ASO, so every channel tells the same clear story
- Make messaging clear, credible and compliant. You’ll work with our Medical and Legal experts to communicate health products responsibly
- Measure what works. You’ll own adoption and launch metrics for your products, work with analysts on results, and keep improving
- Help build the function. You’ll shape the templates and ways of working that make product marketing effective across Flo
Benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we’re proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office.
Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
This role is a good fit if you enjoy building something from the start, aligning stakeholders from all functions behind a common goal, and working on products that make a real difference to women’s healthComfort with ambiguity and building new products and processes from scratchExperience working with Product teams from discovery onward: shaping requirements, pricing and packaging, or in-product experiences like onboarding and paywalls6+ years in Product Marketing for consumer digital products, ideally mobile apps or subscription businessesClear, structured writing: you can set out a strategy that a whole team can act onProven track record taking products from concept to marketing, working closely with stakeholders throughout the development processThe confidence to influence senior product and marketing leaders, and to back your recommendations with evidenceA track record of testing messaging with data, such as user research, A/B tests or creative tests, and acting on what you learnExperience in healthcare, digital health or another regulated industryExperience marketing to US consumersA background in, or strong interest in, women’s health
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