Retail Partner Manager, Retail and Payments Activation, Google Play, EMEA

Overview

In this role you will own the Google Play retail and payments portfolio, driving revenue growth and new paying users through strategic partnerships. You collaborate with cross‑functional teams to design and execute marketing activations, secure partner investments, and optimize campaigns across physical and digital channels. You lead portfolio strategy, identify market opportunities, and deliver measurable ROI to leadership. This position combines relationship-building with data-driven decision making in a fast‑growing ecommerce ecosystem.

Responsibilities

• Manage relationships with major retailers and payment providers to grow Google Play content and payments adoption
• Develop business cases and prioritize activations to drive revenue and NPU growth
• Secure partner marketing investments and execute cross‑channel campaigns (in‑store, digital)
• Collaborate with RPA BizOps, R&P Marketing, and Play Business Development to launch high-impact campaigns
• Measure ROI, analyze spend trends, establish baselines, and report outcomes to leadership for iteration
• Own portfolio strategy, balance multiple priorities, and drive scalable marketing efforts with cross-functional teams

Key requirements

• Bachelor’s degree or equivalent practical experience
• 7 years in partnership management, account management, retail category management, or business development
• Experience negotiating commercial terms, managing partner pipelines, and delivering account growth
• Experience working with C-level executives and cross-functionally across all management levels
• Experience analyzing sales performance data, market trends, and campaign ROI to inform decisions

• excellent communication and influencing skills
• strong relationship-building and collaboration
• attention to detail and organizational skills
• data analysis
• ROI analysis and campaign measurement
• forecasting and analytics collaboration across teams

…