Senior Performance Marketing Manager

Overview

In Autotrader, you will lead the evolution of our performance marketing capability across multiple product areas. You will design data-driven, full-funnel campaigns to grow and retain users while managing forecasting, budgeting and channel mix. You will collaborate with Product, Content, Brand, CRM, SEO, data, engineering and external agencies to align a commercially driven growth strategy. You will turn complex data into actionable insights, champion attribution frameworks and optimise campaigns for ROI at scale. This role offers strategic influence and the chance to shape growth at a trusted automotive marketplace, supported by a hybrid working model.

Pay / Benefits

• Salary 50,000–67,500
• Annual equity shares vesting over 3 years
• 28 days holiday (+ bank holidays)
• Pension scheme 7% employer / 5% employee
• Private medical cover
• Hybrid working model (min 3 days in office) and remote periods

Responsibilities

• Lead multi-channel performance strategies and integrated campaigns across product areas
• Plan, forecast and allocate budgets to maximise ROI
• Test and optimise targeting, messaging and channel mix
• Collaborate cross-functionally with Product, Content, Brand, CRM, SEO, data, engineering and external agencies
• Develop and implement measurement and attribution frameworks
• Translate high-level product priorities into actionable marketing plans
• Own performance metrics and drive data-backed decision making
• Run controlled experiments and A/B tests to improve targeting and ROI

Key requirements

• Strong performance marketing experience across multiple channels
• Experience managing stakeholders up to senior level across Product, Tech, Content and Brand
• Experience owning forecasts and budgets with data-driven goal setting
• Partnering with Tech and Data teams to build measurement frameworks
• Hands-on experience with controlled experiments and A/B testing
• Ability to turn product priorities into actionable marketing plans that deliver commercial results

• Cross-functional collaboration
• Strategic thinking
• Data-driven mindset
• Multi-channel performance marketing
• Measurement frameworks and attribution
• A/B testing and experimentation

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