Senior Marketing Manager

Overview

In this pivotal UK role you will lead the strategy and execution for prescription medicines from pre-launch through in-market growth. You will translate science and insights into a clear UK plan aligned with NHS and market access needs, while steering cross-functional teams to deliver compliant, high-impact launches. You’ll shape asset strategies, competitive responses, and long-range planning, using data and digital tools to boost launch success. This is an opportunity to drive meaningful access and patient outcomes in a complex, highly regulated environment.

Pay / Benefits

• Hybrid work model
• 100% paid medical insurance
• employer-matched pension up to 11%
• annual discretionary bonus
• 2 paid volunteer days per year
• career progression opportunities

Responsibilities

• Own UK commercial strategy and long-term brand plan, translating global direction to UK market and NHS needs
• Lead end-to-end pre-launch and launch planning with integrated roadmaps and milestones
• Coordinate cross-functional teams across Marketing, Medical, Market Access, Regulatory, Sales, Finance, Supply, Insights, Digital and Compliance
• Develop deep understanding of disease area, patient journey, and NHS priorities to guide strategic decisions
• Partner with Medical and Market Access to anticipate evidence needs, NICE/NHS access, funding and formulary requirements
• Manage UK competitive strategy, monitor clinical developments and market events, and prepare response scenarios
• Own commercial assumptions, forecasts, and business cases including market size and uptake
• Lead annual and long-range planning with A&P investment and prioritization of high-value opportunities
• Develop integrated HCP/customer omni-channel plan aligning content, channels, and digital engagement
• Build relationships with KOLs, HCPs, patient groups, and NHS stakeholders within governance
• Identify lifecycle opportunities such as pathway development and new indications to strengthen asset value
• Ensure activities comply with UK medicines legislation and ABPI Code with cross-functional governance
• Define launch KPIs and leverage data, analytics, and approved AI tools to optimize performance

Key requirements

• Significant pharmaceutical marketing/commercial experience with a track record of strategic brand leadership
• Pre-launch or launch experience with complex or innovative assets preferred
• Strong understanding of the UK prescription medicines environment, NHS structures, and market access requirements
• Proven ability to lead through influence and align cross-functional teams in a matrix organisation
• Strong capability in customer insight, segmentation, positioning, competitive intelligence, forecasting and analytics
• Strong external stakeholder engagement within a regulated prescription medicines environment
• Excellent communication, influencing and presentation skills with constructive challenging capability
• Bachelor’s degree or equivalent in a relevant discipline; ABPI qualification or commitment to achieve it within an agreed timeframe

• communication
• influencing
• presentation
• forecasting
• market access
• segmentation

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