Social Media Lead

Overview

As Social Media Lead you will shape Lloyds Banking Group’s corporate social presence across key platforms, driving reputation and engagement. You’ll lead a multidisciplinary team to deliver strategic, data-informed social content that supports Accelerate 2030 and group priorities. You’ll stay ahead of platform and audience trends, balancing creative ambition with governance and risk. This is a high-impact role at the heart of external communications, offering influence over how the company is discovered and trusted online.

Pay / Benefits

• generous pension contribution up to 15%
• annual performance-related bonus
• share schemes including free shares
• discounted shopping
• 30 days’ holiday plus bank holidays
• wellbeing initiatives and parental leave policies

Responsibilities

• Set and deliver a social media strategy aligned with Group priorities and Accelerate 2030 ambitions
• Lead corporate social presence across LinkedIn, TikTok, YouTube and Instagram to drive reputation and growth
• Define channel strategies and monitor platform, audience and tech trends
• Oversee editorial planning and creative direction for social-first content and campaigns
• Leverage audience insight, social listening and performance data to improve content and outcomes
• Build relationships with platforms, agencies and industry partners to bring innovation and best practice
• Own social governance, monitoring, escalation and crisis communications to protect reputation
• Lead and develop a high-performing team and build future capability across Digital, Social and Creative Studio

Key requirements

• Significant experience leading corporate social media within a large, complex organisation, ideally regulated
• Strong creative judgement with a track record of innovative social campaigns that deliver measurable outcomes
• Experience launching and scaling social channels in response to trends and changing audience behaviour
• Strong data and insight capability to shape strategy and demonstrate impact
• Understanding of discoverability, GEO, and how content performs across platforms, search and AI experiences
• Proven leadership and ability to influence, build high-performing teams and manage senior stakeholders
• Sound judgement balancing creativity with governance and risk, and challenging established approaches when needed
• AI literacy and experience leveraging AI to improve efficiency and creativity

• leadership
• curiosity
• strong communication
• channel strategy
• social listening
• data-driven decision making

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