Senior Product Manager (Fashion Product)

Overview

In this Senior Product Manager role at ASOS, you’ll lead large-scale transformation work as the focal point for cross-functional product initiatives. You’ll define vision and roadmaps for core business capabilities while driving streamlined processes and automation. You’ll partner with Engineering, Data, and Operations to turn business outcomes into scalable solutions and champion data-driven decisions. This role offers the chance to shape enterprise platforms and improve how colleagues work across functions.

Pay / Benefits

• employee discount
• ASOS Develops (personal development opportunities)
• employee sample sales
• LinkedIn learning materials
• 25 days paid annual leave + celebration day
• discretionary bonus scheme”,”private medical care scheme”,”flexible benefits allowance”),

Responsibilities

• Define the vision, strategy and roadmap for large-scale business capabilities and transformation initiatives
• Simplify complex business processes to reduce friction and improve efficiency
• Collaborate with Engineering, Architecture, Data, Operations, Commercial, Finance and wider Product teams to translate outcomes into scalable solutions
• Shape AI, automation and agentic experiences to enhance productivity and decision-making
• Build relationships with senior stakeholders and influence decisions across functions
• Lead discovery to understand challenges, needs, constraints and opportunities
• Prioritise across multiple workstreams while focusing on measurable business outcomes
• Create narratives to align teams around a shared vision and support organisational change
• Raise standards by coaching others and promoting evidence-based product practice

Key requirements

• Proven experience leading complex transformation initiatives (platforms, operational, or business)
• Strong track record of simplifying processes and translating challenges into scalable product capabilities
• Ability to operate across strategic and technical domains for varied audiences
• Experience with ERP platforms, enterprise systems, or large-scale transformation programmes
• Commercial awareness and understanding of how capabilities drive growth, profitability and customer outcomes
• Experience with marketplace/partner/fulfilment/third-party selling models and multi-channel scenarios
• Excellent stakeholder management and ability to influence senior leaders
• Data-driven decision making and measurement of business impact
• Comfort navigating ambiguity, creating clarity and leading teams through change
• Strong communication and storytelling to move stakeholders from problem to product outcome

• stakeholder management
• communication
• storytelling
• ERP platforms
• enterprise systems
• AI and automation

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