Social Media Manager

Overview

As Social Media Manager, you will bring King’s social strategy to life with high-quality, platform-native content for Candy Crush and the wider portfolio. You’ll own the day-to-day social delivery plan, coordinating with internal teams, agencies and creators to keep brands visible and engaging. You will shape quarterly and monthly delivery plans and integrate social across campaigns and tentpoles. Your work directly supports audience reach, engagement and brand storytelling at scale in a fast-paced entertainment context.

Responsibilities

• Translate social and brand direction into quarterly/monthly delivery plans
• Own an integrated social calendar for always-on content, campaigns, and creator activity
• Incorporate social into campaign/tentpole planning with briefs, timelines, and asset requirements
• Lead day-to-day management of King’s owned social channels (Candy Crush focus initially) across Facebook and Instagram
• Coordinate platform-native content with in-house Studio, agencies, creators and production partners
• Brief and align agencies and studios on concepts, platform fit and delivery
• Apply brand editorial frameworks and tone, adapting to platform behavior
• Provide feedback on creative quality, platform fit, and cultural relevance
• Coordinate approvals, scheduling, publishing, rights, and paid amplification
• Collaborate with Earned, Partnerships and Creator leads to extend stories through social conversations
• Monitor platform trends, creator activity and cultural moments to propose timely opportunities
• Apply understanding of US-facing social culture when developing content
• Track results with Sprinklr and internal tools to inform performance decisions
• Maintain clear workflows and communications to meet multiple deadlines

Key requirements

• Hands-on experience managing organic social channels for consumer brands or agencies
• Strong knowledge of Meta platforms and short-form content, driving engagement and reach
• Creative and editorial judgement for native, platform-relevant content
• Experience briefing coordinating agencies, studios, creators, or production partners
• Excellent organizational and project-management skills across multiple deadlines
• Ability to use performance data and insights to optimize content strategy
• Awareness of US social media culture and relevant moments
• Interest in entertainment, gaming, creators and pop culture

• creative and editorial judgement
• strong communication and collaboration
• multi-stakeholder coordination
• Meta platforms knowledge
• experience with Sprinklr or similar social listening/management tools
• ability to analyze engagement/reach data for optimization

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