Assistant Portfolio Manager, Partner Markets – Western Europe

Overview

In this role you will help shape and drive the marketing plans for Brown-Forman brands across 9 markets in Ireland, the Nordics, and the Baltics. You will collaborate with global brands, regional stakeholders, and local partners to ensure premium, consistent brand execution and impactful campaigns. The position combines strategy, cross-functional collaboration, and market immersion to grow the portfolio in diverse regulatory environments. You’ll work from London with a mix of office and home-based days, building strong distributor relationships to unlock growth.

Pay / Benefits

• Total Rewards
• premium employee experience
• equitable pay structures
• premium benefits reflecting company values

Responsibilities

• Develop annual brand plans for partner markets with regional and global sign-off
• Align with global brand teams on long-term direction and asset creation for partner markets
• Collaborate on channel and customer programs across Off Trade, On Trade, and E-Commerce
• Monitor brand and business metrics and apply learnings to tactics
• Ensure premium brand expression and adherence to Global Brand Guidelines across touchpoints
• Coordinate with agencies (Media, Experiential, PR) to bring campaigns to life
• Track and manage A&P budgets with finance and budget owners
• Travel to markets to understand local implementation and market dynamics
• Build strong relationships with global teams, cross-functional partners, and local teams
• Champion the brand internally and externally by sharing best practices and organizing events
• Act as knowledge point of contact for partner markets and support upskilling of local teams

Key requirements

• Experience in a Marketing-related role or sales
• Passion for consumer brand marketing and eagerness to learn
• Preferred experience in digital marketing campaigns
• Analytical skills with ability to analyse data from multiple sources
• Strong organisation and project management skills
• Strong oral and written communication skills
• Willingness to travel (5-10%)

• Collaborative team player
• Persuasiveness and interpersonal skills
• Conflict management
• Digital marketing/campaigns
• Data analysis and interpretation
• Budget management and financial tracking

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