Social Media Exec

About the Role

The Social Media Exec is the driving force behind Formula E’s daily digital presence, managing global channel output and turning high-voltage racing into platform-native stories. The role involves interacting directly with the fan community, whether executing live race-weekend coverage, spotting viral audio trends, or building conversation around drivers and teams. The aim is to make every post timely, engaging, and relevant for the next generation of motorsport fans. The position works in partnership with Marketing, Creative, Comms, and Broadcast teams.

Key Responsibilities

• Act as the frontline voice across Formula E’s channels, sparking conversations, moderating comments, and building a loyal global community.
• Manage the social media calendar, creating and scheduling short-form vertical videos for TikTok, IG Reels and Shorts, as well as memes and graphic assets.
• Deliver fast-turnaround real-time coverage during race windows, posting trackside action, driver clips and instant updates with zero lag.
• Spot emerging trends, viral audio hooks and cultural moments that Formula E can authentically lean into.
• Gather platform performance data and track fan sentiment, partnering with the Insights team to continuously improve content reach and engagement.
• Partner with Marketing, Creative, Comms and Broadcast teams to support integrated campaigns and amplify partner stories.

Required Experience & Qualifications

• Proven background assisting in managing social media accounts and active digital communities for a global brand, sports property or entertainment business.
• Exceptional copywriting skills with the ability to shift tone seamlessly, from witty and hype-driven to professional and informative.
• Deep understanding of native platform mechanics and tonal differences across TikTok, Instagram, Threads, X, Facebook, Snapchat and LinkedIn.
• Hands-on experience with mobile editing apps such as CapCut and other mobile video tools, basic Photoshop, and social management and scheduling software.
• Calm, sharp and detail-oriented under the fast-paced pressure of live race windows.
• Comfortable using platform analytics to evaluate post performance and refine community strategy.

Workplace

• Hybrid role, with a requirement to work 3 days a week in the Hammersmith, London office.

Benefits & Perks

• 25 days’ annual leave, a birthday day off and wellbeing leave.
• Opportunity to extend your stay if travelling for a race event.
• Health Cash Plan and access to the Aviva Digital Workplace app.
• Enhanced parental leave.
• Flexible bank holidays.
• Paid volunteer and carer’s leave.
• Cycle to Work and Electric Car Scheme.
• Formula E store discount.
• Regular social events and employee working groups.

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