01 Marketing Strategy & Insight
Develop the ROVA Health Marketing Plan with the Group Head of Marketing, aligned to our vision and corporate objectives
Devise, deliver and evaluate tactical and strategic plans that meet and exceed targets
Identify where AI and automation can improve effectiveness, and lead responsible adoption in line with Group policy
Monitor competitors and markets across the UK, Europe and USA, turning findings into clear insight
02 Account Based Marketing
Agree, tier and prioritise target accounts with business development using data, customer profiling and intent signals
Map buying groups and build account plans and multi-channel ABM programmes for named audiences
Optimise the funnel from awareness to proposal, with a focus on quality pipeline
Run campaigns that help existing clients renew and expand to new sites
03 Bids & Commercial Partnership
Work closely with the bid team so submissions are compelling, evidence-led and on brand
Own the library of case studies, testimonials, client outcomes and partnership credentials
Track which accounts and campaigns are engaging, sharing insight to improve win rates
Act as the voice of marketing and brand, building trusted relationships across business development, bids, propositions and operations
04 Brand Experience & Content
Map client and member journeys end to end, from first contact and bid through to renewal
Set brand standards, tone of voice and templates so every touchpoint, from bids to on-site signage, feels like ROVA Health
Work with Operations so new contracts and site launches deliver a consistent brand experience from day one
Produce content across email, web, bid and sales collateral and member communications, using feedback and data to improve engagement
05 Leadership, Budget & Reporting
Lead, coach and motivate your Marketing Executive with a ‘high challenge, high support’ approach
Manage marketing budgets, agencies, printers and suppliers to agreed KPIs
Report account engagement, campaign and web performance, with recommendations, to the Group Head of Marketing
Sit on the marketing leadership team and deputise for the Group Head of Marketing as required
Proven senior B2B or B2B2C marketing experience, selling to large or multi-site organisations
Proven experience planning and delivering account based marketing programmes on a named list of accounts that built pipeline and helped win business
Experience working closely with bid, sales or business development teams to support tenders and competitive pitches
Experience applying an established brand and design system, and briefing agencies, to deliver a consistent experience across multiple touchpoints
Proven experience delivering and measuring multichannel B2B campaigns, using insight and data to decide where to focus, on time and on budget
Some experience managing, mentoring or coordinating a junior team member
Commercially minded, with a good understanding of B2B buying cycles, procurement and tender processes
A hands-on, organised and resilient operator and confident communicator, with strong plain-language writing and the ability to influence across functions
Two brands. One team. ROVA Health is what happens when two established names in health and wellbeing stop running in parallel and start moving together. Built on over a century of Westfield Health Group heritage and driven by the belief that the way people live, work, and recover has fundamentally changed – we exist to do something about it. This is a platform with purpose, built by people who care about getting it right. If you’re joining us, you’re not just starting a new job. You’re helping navigate what comes next.
#J-18808-Ljbffr…