Global Digital Experience Manager (FTC)

Overview

As Global Digital Experience Manager you will shape Croda’s online customer experience, defining the long-term digital strategy for customer-facing sites. You’ll drive cross-functional collaboration to transform engagement and self-service, aligning with Croda’s growth and innovation agenda. The role focuses on data-driven decisions, AI-enabled enhancements, and a measurable uplift in digital impact. This 12-month FTC offers high visibility to lead strategic digital transformations with executive stakeholders.

Responsibilities

• Define and own Croda’s long-term digital experience strategy for customer-facing websites and platforms
• Map and optimise the digital customer journey to improve engagement and self-service
• Develop strategic roadmaps and business cases for digital transformation
• Collaborate with Marketing, IT, Data and external agencies to deliver impactful digital experiences
• Establish a performance framework to measure website effectiveness and engagement
• Lead adoption of AI capabilities (e.g., intelligent search, personalization, content optimisation)
• Identify emerging digital trends and best practices to maintain market leadership
• Act as the voice of the customer, using insights and analytics to drive continuous improvement
• Oversee key digital platforms and technologies to align with customer and business needs

Key requirements

• Strong B2B eCommerce experience and proven digital experience leadership within complex organisations
• Deep understanding of user experience, customer journeys, digital marketing and content effectiveness
• Experience developing digital roadmaps and translating vision into actionable initiatives
• Ability to influence senior stakeholders and align diverse teams
• Knowledge of website technologies, CMS platforms and digital ecosystems
• Experience using data and customer insights to inform decisions and measure success
• Understanding of AI and emerging technologies and their application to digital experiences
• Excellent communication, stakeholder management and project leadership skills
• Curious, innovative mindset with a passion for exceptional customer experiences
• Degree level education in technical or business disciplines

• stakeholder management
• communication
• project leadership
• CMS platforms
• website technologies
• AI-powered capabilities (intelligent search, personalization, content optimisation)

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