New Business Director [Global]

Overview

In this pivotal role you drive growth for WPP Production by shaping strategic opportunities and defining scalable go-to-market approaches. You will lead narrative quality across pitches, align solutions with client needs, and collaborate with senior stakeholders to integrate Media, Creative and Production. The role combines strategic thinking, complex opportunity shaping, and a high-impact, global growth mandate. You’ll work in aHybrid setup to accelerate transformation and leverage AI-enabled capabilities to elevate client outcomes.

Responsibilities

• Define and lead strategic direction for high-value opportunities with a differentiating approach
• Ensure narrative quality and strategic standard across all pitches
• Design end-to-end client solutions and commercial models (operating models, pricing, value proposition)
• Lead go-to-market propositions and evolve market positioning
• Collaborate with Global Chief Growth Officer to set global growth priorities and focus areas
• Prioritize growth by opportunities with highest value and strategic fit
• Analyze pipeline, performance, and market trends to forecast growth sources
• Partner with senior leadership to shape growth targets and investment decisions
• Build and scale a repeatable growth engine with playbooks and frameworks
• Act as a pitch doctor to strengthen critical opportunities
• Represent WPP Production in senior client and pitch meetings
• Drive cross-WPP integration across Media, Creative and Production
• Embed new ways of working to improve pitches
• Lead on innovation in growth, including exploring AI and new tech to enhance capability
• Develop and scale team capability through coaching and mentoring

Key requirements

• 10+ years in new business, growth or strategy within a creative, production or agency environment
• Exceptional strategic thinking for approaching and winning complex opportunities
• Outstanding writing and storytelling for high-value, multi-disciplinary pitches
• Strong commercial acumen with experience designing pricing strategies and value propositions
• Proven experience leading large, complex pitch processes with multiple stakeholders
• Confident communicator presenting to senior clients and leaders
• Ability to operate at pace under pressure with multiple high-stakes opportunities
• Understanding of integrated marketing ecosystems across media, creative, and production
• Ability to influence senior stakeholders and align competing priorities
• Experience shaping or evolving go-to-market propositions and strategic positioning
• Ability to operate in ambiguous, fast-paced environments with clarity
• Proactive, ownership-driven mindset and accountability
• Experience mentoring team members and building capability
• Curious, forward-thinking with interest in AI and future of content and production

• strategic thinking
• exceptional communication
• influencing and stakeholder management
• AI and new technologies in growth and production
• go-to-market design
• pricing strategy

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