Digital Marketing Manager

Overview

In this role you will drive digital growth by delivering website enhancements, optimizing paid campaigns, and boosting visibility across traditional and AI-powered search. You’ll translate priorities into measurable improvements in engagement, conversions and lead generation, partnering with cross-functional teams and exploring AI-enabled tools. You’ll contribute to a scalable, compliant digital ecosystem under the Director of Digital, shaping customer experience and commercial impact. This is a hands-on role with a clear impact on performance and strategy.

Pay / Benefits

• Health & Wellness: Health care coverage designed for the mind and body
• Flexible Downtime: Generous time off
• Continuous Learning: Access to resources for career growth
• Invest in Your Future: Competitive pay, retirement planning, education program with company-matched student loan contribution
• Family Friendly Perks: Perks for partners and children
• Beyond the Basics: Retail discounts and referral incentives

Responsibilities

• Translate digital strategy and roadmap into prioritized website enhancements with KPI-backed delivery
• Collaborate with UX, development and governance to deliver accessible, scalable improvements aligned with brand/standards
• Optimize journeys, pages, forms and conversions via performance analysis, testing and experimentation
• Pilot innovative and AI-enabled capabilities to boost discoverability, engagement and conversion
• Enhance chatbot content and journeys for engagement and lead generation
• Support paid search, paid social, display and remarketing campaigns with performance review and optimization recommendations
• Contribute to SEO, GEO and AI-search roadmap to improve surfaceability and authority signals
• Monitor performance dashboards, identify opportunities and explain drivers of performance
• Coordinate internal teams and partners, manage priorities, risks and decisions
• Stay current on platform, AI-search and digital marketing developments and translate changes into action

Key requirements

• 5+ years in digital marketing, website optimization, CRO and paid advertising
• Experience with Google Ads and LinkedIn Campaign Manager including targeting, testing and landing-page optimization
• Proven website optimization across UX, CRO, A/B testing, SEO and data-driven prioritization
• Strong understanding of SEO, GEO and AI-search including structured data and authority signals
• Experience optimising chatbots or AI-enabled website tools for engagement and lead generation
• Proficiency with a CMS such as Adobe Experience Manager and collaboration with UX, analytics and governance teams
• Strong communication and stakeholder management skills

• strong communication
• stakeholder management
• prioritisation
• Google Ads
• LinkedIn Campaign Manager
• Adobe Experience Manager

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