Overview
As Senior Product Manager for CRM & Growth, you own the CRM and lifecycle products shaping how customers hear from us across onboarding, engagement, retention and reactivation. You balance commercial trade-offs with user experience to boost engagement, retention and conversion while controlling cost to serve. You’ll work closely with Engineering, Design, Marketing, Risk and Compliance to deliver effective, compliant messaging and reliable delivery. This role offers ownership in a fast-growing fintech with a strong customer feedback loop and data-driven decision making. You will help scale our communications platform as we expand in the UK and US, making a meaningful impact on customer trust,
Pay / Benefits
- Flexible working
- Health coverage
- Retirement & savings
- Employee referral programme
- Office meals & snacks
- Sustainable commuting
Responsibilities
- Own the roadmap and outcomes for CRM and lifecycle product (onboarding, engagement, retention, reactivation)
- Prioritise a pipeline across CRM, growth, deliverability and platform work with clear trade-offs
- Take products from problem definition through launch and iteration, owning product and technical decisions with Engineering
- Define metrics and ensure end-to-end measurable performance across data flows and dashboards
- Run an experimentation programme with hypotheses, A/B tests, and data-driven impact assessment
- Treat email deliverability and messaging reliability as product concerns with Engineering on infrastructure and integrations
- Shape requirements with Engineering, Design, Marketing, Risk and Compliance to meet regulatory standards
- Maintain high bar for content clarity, testing, and pre/post-launch checks
Key requirements
- 5+ years in product management with CRM, lifecycle, messaging or growth experience at scale
- Strong fundamentals in product management and technical delivery
- Excellent prioritisation and ability to explain trade-offs to stakeholders
- Track record of owning measurable outcomes in engagement, retention or revenue
- Strong SQL and analytic skills, experience with A/B testing and rigorous impact measurement
- Technical depth to collaborate with engineers on messaging infrastructure, deliverability and platform integrations
- Clear communication across technical and commercial audiences
- strong prioritisation
- data-driven decision making
- stakeholder communication
- SQL
- A/B testing
- messaging infrastructure
…