Strategy Manager

Overview

As Strategy Manager, you shape influencer and social strategies for Disney+ and PepsiCo to strengthen brand relevance and drive growth. You’ll translate audience behaviour and creator insights into clear, actionable recommendations, working with cross-functional teams to connect strategy with performance data. You will lead social listening and trend analysis to identify opportunities and risks, and guide junior colleagues. This role offers meaningful impact by influencing how major brands engage audiences through social and creator ecosystems.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave
• Inclusive Benefits access

Responsibilities

• Develop influencer and social strategies for Disney+ and PepsiCo grounded in audience intelligence and market trends
• Lead social listening, reporting and trend-analysis programmes translating findings into actions
• Explore audience behaviour, competitor landscapes, platforms and creator communities to inform planning
• Create strategic outputs such as insight reports, planning presentations, audience frameworks and points of view
• Facilitate workshops and planning sessions for clients and internal teams to drive confident decisions
• Collaborate with analytics, creative, activation, research and account teams to connect recommendations with performance data
• Coach and develop junior colleagues through guidance and feedback

Key requirements

• Experience developing social, influencer, creator, content or communications strategies within an agency, platform or brand environment
• Strong understanding of creator ecosystems, social platforms, audience behaviour and the role of influencer marketing in delivering brand outcomes
• Ability to use social listening, audience research and trend analysis to identify opportunities and emerging risks
• Clear strategic thinking, with the ability to turn complex research and data into accessible, persuasive recommendations
• Strong writing and presentation skills with experience producing polished materials for clients and internal stakeholders
• Collaborative approach to working across disciplines, regions and teams while maintaining ownership of outputs
• Experience supporting and developing colleagues through thoughtful guidance, feedback and coaching

• collaboration
• clear communication
• coaching and mentorship
• social listening
• audience research
• trend analysis

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