Sales Manager – Events

Overview

In this role, you drive sponsorship and exhibition revenue for a Bristol-based events business, managing an established portfolio while pursuing new clients. You will work with cross-functional teams to tailor proposals that meet client objectives and support the growth of both existing events and upcoming launches. This hands-on sales position rewards strong pipeline management and performance against revenue targets. You’ll contribute to a collaborative, growth-focused team shaping UK and Europe conference and awards projects.

Pay / Benefits

• hybrid working
• minimum three days in Bristol office
• 24 days’ holiday plus bank holidays
• health cash plan and wellbeing programme
• contributory pension scheme
• team socials

Responsibilities

• Own and grow a portfolio of key accounts, expanding revenue opportunities
• Generate new business through targeted outreach (calls, email, LinkedIn, networking)
• Sell sponsorship and exhibition packages across conferences, events and awards
• Engage senior marketing and commercial decision-makers
• Lead discovery meetings, deliver pitches, and tailor proposals
• Manage end-to-end sales process from first contact to contract
• Meet/beat individual revenue targets with a balanced pipeline
• Secure renewals, upsell opportunities, and longer-term partnerships
• Support new event launches by securing early commercial commitments
• Maintain accurate CRM (HubSpot) records, forecasts, and pipeline updates
• Collaborate with marketing and event delivery teams to align client commitments
• Attend industry events to expand network and opportunities

Key requirements

• Proven track record in B2B sales management or related roles (Sales Manager, BDM, Sponsorship Sales, Account Director)
• Experience achieving revenue targets and maintaining a sizable sales pipeline
• Comfort presenting to senior stakeholders and closing commercial agreements
• Event/sponsorship/media sales experience is desirable; strong consultative sales accepted
• Demonstrated ability to win new clients and grow existing accounts
• Interest in digital marketing, influencer marketing, and creator economy
• Organised, commercially aware, and resilient with multiple deadlines
• Experience using a CRM to manage opportunities and forecast reliably

• Relationship building with senior decision-makers
• Consultative selling and negotiation
• Resilience and deadline management
• Strong presentation and communication skills
• Collaborative mindset and cross-functional coordination
• HubSpot CRM

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