Social and Influencer Strategy Manager

Overview

As Social & Influencer Strategy Manager, you shape creator-led work for a major beauty and health client. You turn cultural and platform insights into clear strategies that boost brand relevance and growth. You’ll collaborate across creative, analytics, activation and account teams to connect social, creator, earned and paid activity. This role offers the chance to influence ambitious work while building trusted client relationships. You’ll work in a dynamic, cross-functional environment with a mission to drive measurable impact.

Pay / Benefits

• Pension
• Life Assurance
• Private Medical cover
• Reflection Days
• Shared Parental Leave

Responsibilities

• Manage integrated social and influencer strategies from audience research to creator roles, channel recommendations and measurement.
• Translate audience, culture, category, and platform insights into credible brand opportunities.
• Define how creators support different campaign objectives with clear, measurable outcomes.
• Create strategic materials including planning presentations, audience frameworks, creator territories, and post-campaign recommendations.
• Contribute to client presentations, workshops and planning discussions, translating complex thinking into actionable guidance.
• Shape always-on creator models, ambassador programmes, launches and test-and-learn plans across multiple brands.
• Collaborate with analytics, paid social, creative, influencer activation and account teams to improve campaign performance and inform future work.

Key requirements

• Experience developing social, influencer, creator, content or communications strategy within an agency, platform or brand environment.
• Knowledge of beauty, personal care, wellbeing, health or related consumer lifestyle categories.
• Strong understanding of creator ecosystems, social platforms, cultural trends and paid vs organic relationships.
• Ability to turn research and data into focused strategic narratives and practical recommendations.
• Experience using social listening, creator discovery, audience intelligence or performance data to inform strategy and optimisation.
• Clear writing and presentation skills with confidence to communicate recommendations to clients and colleagues.
• Collaborative, audience-first approach with interest in pitches, organic growth and thought leadership.

• collaborative
• clear communication
• audience-first mindset
• social listening
• creator discovery
• audience intelligence

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