Associate Director, Field Sales – UK & Ireland

Overview

In this role you lead the UK & Ireland field sales organization to drive sustainable revenue and market expansion. You will shape and execute the regional go-to-market strategy and foster a high-performance, customer-centric culture across commercial, customer success, marketing, and product teams. You’ll manage key enterprise opportunities, build executive relationships in healthcare and government, and ensure operational excellence. This is a strategic, hands-on leadership role with a strong impact on growth and market leadership.

Responsibilities

• Develop and execute the UK & Ireland go-to-market strategy to accelerate revenue growth and market penetration
• Lead, coach and develop New Business and Renewal Sales teams across the region
• Foster a high-performance, customer-centric culture with clear objectives and development plans
• Drive acquisition, retention and expansion of institutional customers across hospitals, health systems, universities, research organizations and government
• Maintain a robust sales pipeline and support executive-level opportunities to maximize revenue outcomes
• Build executive relationships with healthcare and government stakeholders
• Collaborate with Customer Experience, Marketing and Product to align demand generation, market insights and product strategy
• Represent Wolters Kluwer at industry events and maintain industry leadership in healthcare dynamics
• Advance sales processes, forecasting methods, and operational excellence initiatives
• Recruit, retain and develop top sales talent; provide coaching and succession planning

Key requirements

• Significant experience in sales leadership and talent development
• Proven success leading remote and geographically dispersed teams
• Deep understanding of the healthcare technology market and complex software/SaaS sales in healthcare
• Experience working with NHS, ICBs and national healthcare bodies
• Established network of senior healthcare stakeholders across UK&I
• Proven ability to develop and execute growth strategies to expand market share
• Experience with EHR/EMR vendors and hospital/healthcare interoperability platforms
• Strong pipeline management, forecasting, analytics, and KPI-driven performance
• Hands-on business development and proactive customer engagement
• Bachelor or equivalent combination of education and professional experience

• Exceptional leadership and people management
• Executive-level communication and stakeholder influence
• Strategic thinking with commercial acumen
• CRM platforms
• Microsoft Office applications
• Pipeline management and sales analytics

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