Analytics Lead – Digital Analytics & Marketing Technology

Salary: Up to £80,000 + Bonus + Benefits

Employment Type: Permanent

The Opportunity

We are recruiting an experienced Analytics Lead to join the Marketing Technology division of an established consultancy working with some of the UK’s leading brands.

The business delivers innovative marketing technology and data solutions across a diverse client portfolio, including retail, gaming, financial services, utilities, publishing and consumer goods.

This is a technically focused, client-facing consultancy position, combining hands‑on digital analytics expertise with solution design, project leadership and technical pre‑sales.

You will lead the delivery of digital analytics and marketing technology implementation projects, working with enterprise clients to design, implement and optimise their analytics and data collection capabilities.

Projects range from smaller technical enhancements through to complex, multi‑market implementations.

Key Responsibilities

Digital Analytics & Implementation

• Lead the implementation, configuration and optimisation of digital analytics platforms, particularly Adobe Analytics and Google Analytics 4 (GA4).
• Oversee the implementation and configuration of tag management platforms, including Adobe Experience Platform Tags (formerly Adobe Launch), Google Tag Manager and Tealium iQ.
• Design and implement data layers, event tracking frameworks and client‑side data collection solutions.
• Lead analytics implementation projects from requirements gathering and solution design through to deployment, testing and quality assurance.
• Support analytics migration, auditing and optimisation projects.
• Ensure solutions follow technical best practices and meet client requirements.

Customer Data Platforms & Marketing Technology

• Lead or contribute to the design and implementation of client‑side data collection for Customer Data Platforms, including Adobe Experience Platform, Tealium and Twilio Segment.
• Work with client development teams to ensure reliable data collection and integration between platforms.
• Support projects involving additional analytics technologies such as Amplitude and Adobe Customer Journey Analytics, where relevant.
• Provide technical input across the wider marketing technology ecosystem, including personalisation platforms such as Adobe Target and Optimizely.
• Understand dependencies between analytics, tag management, CDPs and other marketing technologies.
• Act as a technical lead and trusted advisor to clients throughout project delivery.
• Work closely with client marketing, analytics, technology and development teams to understand requirements and recommend appropriate solutions.
• Lead technical discussions, workshops and solution design sessions.
• Manage technical delivery across multiple client projects, ensuring quality, accuracy and agreed timelines.
• Identify technical challenges and work collaboratively with clients to resolve them.
• Provide guidance and mentoring to other consultants, sharing technical knowledge and best practices.

Technical Pre‑Sales & Solution Scoping

• Support senior leadership with technical pre‑sales activities, including client pitches and responses to RFPs.
• Translate client requirements into practical technical solutions.
• Provide accurate estimates of project scope, effort and delivery requirements.
• Work collaboratively with sales and client services teams to develop proposals and present recommended solutions to clients.

Skills & Experience

• Strong experience in digital analytics implementation, ideally within an agency, consultancy or marketing technology services environment.
• Hands‑on experience implementing and configuring Adobe Analytics and/or Google Analytics 4.
• Strong experience with tag management platforms such as Adobe Experience Platform Tags, Google Tag Manager or Tealium iQ.
• Proven experience leading end‑to‑end analytics implementation projects.
• Good understanding of digital tracking, event collection, analytics architecture and integrations.
• Experience gathering requirements, designing technical solutions and working directly with clients.
• Ability to scope projects, estimate technical effort and manage multiple delivery priorities.
• Excellent communication, stakeholder management and problem‑solving skills.
• Ability to explain complex technical concepts to both technical and non‑technical audiences.
• Experience with Adobe Experience Platform, Tealium AudienceStream or Twilio Segment.
• Knowledge of Adobe Experience Platform Web SDK and event‑driven data collection.
• Experience with Amplitude or Adobe Customer Journey Analytics.
• Exposure to Adobe Target, Optimizely or other personalisation technologies.
• Experience supporting technical pre‑sales, pitches and RFP responses.
• Experience mentoring or developing other technical consultants.

What’s on Offer?

• Base salary up to £80,000 plus bonus
• Employer pension contributions up to 5%, subject to employee matching
• Life insurance and personal accident insurance
• Private health insurance, subject to eligibility
• Income protection benefits, subject to eligibility
• Flexible working arrangements
• Structured professional development and technical training
• Opportunities to work across leading analytics and marketing technology platforms
• Clear career progression within an established consultancy

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