Direct Reports: Trade Account Executives
The Sales Manager is responsible for the overall performance and growth of the Trade channel. This is a hands-on role, leading, coaching and developing the Trade Account Executive team, driving B2B sales growth and ensuring a best-in-class experience for trade customers.
Working closely with the Commercial Director, the Sales Manager will translate commercial objectives into clear, actionable plans for the team. We are looking for a driven sales leader who can bring fresh ideas, create momentum and motivate the team to deliver strong and consistent results.
We recognise that strong leadership capability can be developed in different ways. While you will need to demonstrate some experience of coaching, guiding or motivating others within a sales environment, extensive formal management experience is not essential. We are open to someone who can show a genuine commitment to developing others, growing their leadership capability and taking accountability for team performance.
Our Company
At Blinds2Go, our people are our stars. We believe our team will help us on our journey to realise our dream of becoming the fastest-growing, most loved and most efficient window coverings company in the world.
T – Transparency
We lead by example and inspire others to achieve excellence in the right way.
We focus on what matters with a sense of urgency; we quickly adapt and constantly innovate to meet customer needs.
A – Accountability
We take ownership and are responsible for our actions and decisions.
M – Meritocracy
We set challenging but realistic targets and deliver results in a passionate way. Integrity and hard work are at the core of our culture, we go the extra mile.
Role & Responsibilities
- Own and deliver the trade sales plan, aligned with wider commercial objectives.
- Identify opportunities to grow revenue, margin and market share within the Trade channel.
- Develop initiatives to attract new B2B customers, build the sales pipeline and increase conversion.
- Identify opportunities to grow sales across the existing trade customer base.
- Monitor competitor activity and market trends to inform pricing, propositions and promotions.
- Bring new ideas and approaches to how we generate leads, engage prospective customers and drive sales.
- Lead, coach and motivate the Trade Account Executive team to deliver high performance.
- Create focus and momentum across the team, maintaining engagement against sales targets and priorities.
- Set clear objectives, KPIs and expectations, ensuring accountability at all levels.
- Support the onboarding, training and ongoing development of team members.
- Conduct regular performance reviews, feedback sessions and development planning.
- Recognise strong performance and confidently address areas where improvement is required.
- Oversee B2B sales activity across both new and existing trade customers.
- Support the team with prospective customers, significant sales opportunities and complex negotiations.
- Help the team build strong customer relationships and convert opportunities into long-term business.
- Ensure a consistent, high-quality customer experience across all trade touchpoints.
- Build long-term relationships with key trade customers and partners.
- Identify opportunities to increase customer engagement, repeat business and account value.
Performance Management & Reporting
- Track trade sales performance against targets and KPIs.
- Analyse sales activity, pipeline data and performance trends to identify risks and opportunities.
- Use performance insights to establish clear priorities and actions for the team.
- Provide regular reporting and insight to senior stakeholders.
- Drive continuous improvement across sales processes, systems and ways of working.
Cross-Functional Collaboration
- Work closely with Sales, Customer Experience, Marketing, Operations and Finance.
- Support the development of trade propositions, pricing structures and campaigns.
- Act as the voice of the trade customer internally.
Person Profile
Skills
- Leadership & Coaching: The ability to motivate, support and develop a sales team, creating clear direction and accountability.
- B2B Sales: Strong knowledge of B2B sales, lead generation, pipeline development and converting opportunities.
- Commercial Acumen: A strong understanding of sales performance, margin, pricing and growth opportunities.
- Fresh Thinking: Curious and proactive, with the confidence to challenge existing approaches and identify practical ways to improve sales performance.
- Stakeholder Management: Confident building relationships and influencing across different teams.
- Customer Focus: Committed to understanding customer needs and delivering excellent outcomes.
- Analytical Skills: Comfortable using data to guide decisions, establish priorities and improve performance.
- Drive & Resilience: Motivated by targets, comfortable taking ownership and able to maintain momentum when faced with challenges.
Experience
- Proven experience in a target-driven B2B sales or business development environment.
- A strong track record of generating new business, building a sales pipeline and achieving sales targets.
- Some demonstrable experience of coaching, supervising or leading others within a sales environment. This may have been gained through formal line management, team leadership, mentoring colleagues or leading sales activities and initiatives.
- Evidence of a genuine commitment to developing leadership capability and supporting others to achieve their potential.
- Experience using sales data, forecasting and performance reporting to drive results.
- Experience within ecommerce or a trade environment would be beneficial but is not essential.
Think you can bring new ideas, motivate a team and help drive the next stage of growth for our Trade channel? We’d love to hear from you.
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