Regional Sales Manager
Birmingham | £ Negotiable + Commission | Permanent
Hariley Solutions are recruiting for a Regional Sales Manager to join an established engineering business based in Birmingham.
This is a newly created opportunity for an experienced technical sales professional to take ownership of regional sales, develop new business opportunities and strengthen relationships with customers across a specialist industrial market.
The business supplies technical equipment to industrial customers and provides ongoing service and support throughout the equipment lifecycle. The successful candidate will play a key role in growing equipment sales, developing long-term customer relationships and identifying opportunities to expand the business.
With the opportunity to progress into senior management within the next few years for the right person, this role offers an exciting opportunity for someone looking to make their mark and develop their career.
The Role
Reporting directly to the Managing Director, you will be responsible for developing and growing equipment sales across the UK, building customer relationships and identifying new commercial opportunities.
Key responsibilities will include:
- Developing and implementing sales strategies to achieve revenue, profitability and growth targets.
- Identifying and securing new business opportunities while developing existing customer accounts.
- Building strong relationships with customers, key decision-makers and industry contacts.
- Developing a thorough understanding of the market, customer requirements and competitor activity.
- Managing the full sales cycle, from initial discussions and relationship building through to negotiation and securing orders.
- Working closely with internal teams to develop proposals and ensure customer requirements are met.
- Preparing accurate sales forecasts and reporting on pipeline activity, market trends and opportunities.
- Developing a strong understanding of pricing, margins and overall account performance.
- Representing the business at customer meetings, trade shows and industry events.
- Taking ownership of regional sales activity, with the opportunity to help shape the future direction of the function.
About You
We’re looking for a commercially minded sales professional who understands technical sales and enjoys building relationships, winning new business and taking ownership of their territory.
You will ideally have:
- Proven experience in B2B technical sales, ideally within capital equipment, industrial machinery, automation or engineered solutions.
- A strong understanding of your market, customer base and competitive landscape.
- Experience managing complex sales processes with longer lead times and considered purchasing decisions.
- A proven track record of developing customer relationships and securing new business.
- A good all-round commercial understanding, including sales, marketing, accounts and profitability.
- Strong communication, negotiation and relationship-building skills.
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