TikTok Shop – Strategic Mass Account Manager, France

About the Team: As an integral part of the team, you’ll take ownership of designing effective outreach programs, growth work‑streams, thus empowering our merchants to grow and scale their business.

Responsibilities

• Owning strategy and execution for TikTok Shop including incubation plans.
• Lead end-to-end incubation for high‑potential partners, including onboarding, project planning, performance acceleration, and ongoing success on the platform.
• Identify scalable growth opportunities and design/roll‑out programs to improve partner performance (e.g., video/LIVE challenges, lifecycle email campaigns, enablement initiatives).
• Conduct deep‑dive analyses to understand partner segments, diagnose performance blockers, and surface root causes using data analysis, partner interviews, and surveys; translate insights into product/process improvements.
• Manage partner communication channels (Lark groups, IM, etc.) to run mass account management activities including forecast, troubleshooting, partner education, and incubation program delivery.
• Capture, document, and share learnings to establish best practices and influence internal/external stakeholders.

Travel Requirements

Monthly/frequent business travel required.

Minimum Qualifications

• Bachelor’s degree or above, with 3+ years of experience in mass account management or partner incubation; proven track record managing hundreds of partners at scale.
• Fluent in English and French due to working and speaking directly with partners, strong understanding of e‑commerce market, consumer behaviour, and digital/mobile commerce trends.
• Strong analytical skills and business judgment; able to turn complex data into clear opportunities and action plans.
• Advanced Excel proficiency, including building and auditing formulas (e.g., XLOOKUP/VLOOKUP, INDEX-MATCH, IF/IFS, SUMIFS/COUNTIFS) and working with large datasets.
• Results‑driven with strong ownership and accountability.

Preferred Qualifications

• Results‑driven with strong ownership and accountability.
• Excellent cross‑functional collaboration skills; able to influence and drive projects forward with diverse stakeholders.
• Fast learner and self‑starter; entrepreneurial mindset with comfort operating in ambiguity and rapid change.
• Hands‑on and pragmatic; willing to dive into detail and handle operations when needed.

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