CRM Insights Analyst: Loyalty & CLV (Flexible Working)

Molton Brown in London is seeking a CRM Analyst to support the Digital business and CRM Manager by delivering customer lifetime value insights and global reporting across channels. You’ll develop segmentation, CLV models, and dashboards to drive retention and ROI, analyse customer feedback, and contribute to loyalty initiatives, with a focus on recency, frequency, and value metrics across segments.

The role is fixed-term (12-14 months) and offers opportunities to influence campaigns and

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