Influencer Manager – Myprotein Germany

Overview

In this role you will lead the German influencer programme for Myprotein, driving growth and brand affinity in a fast-growing market. You will collaborate with cross-functional teams to execute local campaigns aligned with EU and global objectives, while optimizing performance and content relevance. You’ll build a strong creator network, manage budgets and payments, and stay ahead of German social media trends to keep the brand highly relevant. This is a chance to shape influencer marketing at scale within a dynamic, mission-driven organization.

Pay / Benefits

• career development
• enhanced leave
• wellbeing support
• other perks
• employee discounts
• on-site facilities

Responsibilities

• Own day-to-day management of the German influencer programme, driving growth and maintaining creator relationships
• Support EU strategy with German-specific execution aligned to global objectives
• Deliver weekly to monthly performance reports with KPIs (engagement, reach, conversions, ROI) and insights
• Maintain influencer tracking, discount codes, and promos to ensure accuracy and effectiveness
• Source and recruit German influencer talent across micro to macro levels for acquisition and awareness
• Collaborate with content, brand, commercial, paid media, and product marketing to plan and execute campaigns
• Own end-to-end campaign process for German activations from planning to analysis
• Ensure content is on-brand, high quality, and aligned with German trends and seasonal campaigns
• Lead influencer payments and budget tracking, ensuring timely invoicing and PO processes
• Foster cross-tier collaboration and extend influencer work to other marketing channels
• Support brand events and content with maximum influencer presence and impact
• Monitor German industry trends and platform developments to future-proof strategy

Key requirements

• Native-level German (written and spoken)
• Business-level English (written and spoken)
• Degree qualified (preferred)
• 2+ years in influencer marketing (preferred)
• Genuine interest in health, wellbeing, fitness
• Understanding of influencer impact on brand awareness, content, and commercial value
• Deep knowledge of German social platforms (Instagram, Facebook, YouTube, TikTok, etc.)
• Strong communication, negotiation, and organizational skills
• Proactive, deadline-driven problem-solver
• Knowledge of German fitness industry and trends

• strong communication
• negotiation
• organizational skills
• influencer marketing
• campaign management
• performance analysis

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