Global Brand & Client Director – luxury brand – Surrey

*This role will be based in Surrey with hybrid working – 3 days in the office, the rest WFH).

The Global Brand & Client Director is responsible for the strategic definition and operational delivery of the client’s global brand and client ecosystem, ensuring that brand strength and client engagement translate into measurable commercial performance and reinforce the client’s luxury positioning globally.

Some repsonsibilties:

• Define and evolve global brand strategy, positioning, narrative and identity
• Lead brand governance frameworks and approve major campaigns and partnerships
• Own end-to-end sales funnel and reverse demand planning aligned to sales plan
• Define client segmentation, personas and engagement strategies
• Define and deliver global brand experience including launches and events
• Own integrated marketing and communications strategy
• Lead digital ecosystem including website, social and performance marketing
• Lead brand extension, partnerships and licensing strategy
• Ensure governance of brand extensions through Brand Board alignment

About you:

• Able to commute to the Surrey office 3 days a week
• 10+ years in senior brand, marketing or client leadership roles in luxury or performance sectors
• Proven experience building or evolving a global luxury brand
• Expertise in integrated marketing, experiential strategy and client journey design
• Deep understanding of UHNW client behaviour

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