Sr. Integrated Marketing Lead

Overview

In this role you will lead UK consumer brand tentpole campaigns end-to-end, shaping culture-defining work that supports Pinterest’s mission to inspire creativity. You will coordinate cross-functional teams, partners, and timelines to deliver local and global strategies with impact, including flagship campaigns and sponsorships. You will translate cultural insights into strategic campaigns, and champion the adoption of AI tools across the campaign lifecycle. This is a high-visibility role that combines creative strategy, stakeholder management, and rigorous measurement to drive brand growth in the UK.

Responsibilities

• Own UK consumer brand tentpole campaigns end-to-end, managing kickoff, execution, and reporting; keep workstreams on track for major activations (annual brand campaign, Brighton & Hove Albion Women sponsorship, Pinterest Predicts).
• Manage channel and creative partners; provide feedback on creative work and contribute to media strategy and plans.
• Develop creative strategy by mining research and culture to translate insight into messaging architectures, comms frameworks, and creative briefs.
• Create cross-functional alignment and manage senior stakeholders with diplomacy and foresight; adapt to shifting priorities and timelines.
• Champion adoption of AI tools across the full campaign lifecycle, ensuring rigor, ownership of strategy, and sound judgment in decision-making.

Key requirements

• Track record of developing culture-defining campaigns that achieved cultural impact.
• Deep interest in culture across domains (entertainment, music, sports, gaming, fashion) with ability to drive engagement.
• End-to-end leadership of marketing campaigns with cross-functional and agency management experience.
• Brand/creative strategy experience including writing briefs, comms architectures, and culturally grounded campaign strategy.
• Working fluency in media strategy and planning.
• Excellent written and verbal communication; ability to build strategic documents and present to leadership.
• Strong diplomacy and ability to align cross-functional partners and resolve conflicts.
• Experience with adopting AI tools to support marketing while owning final decision-making.
• Bachelor’s degree in Marketing or equivalent experience
• Minimum 10 years of brand marketing experience in fast-paced environments

• diplomacy
• cross-functional collaboration
• strategic thinking
• brand/creative strategy
• media strategy and planning
• creative briefs and comms architectures

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