Global Financial Services Strategic Programmes Lead

Overview

As Global Financial Services Strategic Programmes Lead, you drive cross-FS flagship programmes and sector-led marketing initiatives to build EY’s authority in financial services. You work with global and regional teams to craft high-impact thought leadership, content, and social activation that supports sales and client relationships. The role emphasizes delivering proprietary insights, shaping global dialogue, and enabling growth of the GFS business. You will collaborate with PR, social, and internal teams to elevate the EY brand across the FS sector and beyond.

Pay / Benefits

• medical and dental coverage
• pension and 401(k) plans
• paid time off
• flexible vacation policy
• designated EY holidays and personal/family care leave
• well-being and work-life support

Responsibilities

• Lead delivery of cross-FS flagship programmes (e.g., Boardroom Monitor, M&A Analysis, AI Tracker) and design FS lens for EY programmes like CEO Survey and Global Attractiveness Survey
• Drive Sector-Led programmes and activities; generate social media content to support programme activation for GFS Leader and Sector Leaders
• Own strategy and plan for thought leadership, marketing, and social content to support sales enablement
• Collaborate with PR & Social team to activate media engagement and analyst relations
• Convey the three strengths of sector-led communications: insight, connect, and future to elevate client value and EY positioning
• Build awareness of EY Global programs and demonstrate value to client servers and accounts
• Utilize diverse digital channels to influence targeted buyers
• Manage agencies and coordinate across BMC teams (PR, Social, Internal Communications) to execute content campaigns

Key requirements

• 10+ years in managing and delivering complex global and regional B2B brand and marketing thought leadership campaigns
• Strong understanding of the financial services C-suite and board audiences and EY capabilities to address board needs
• Proven track record in data-led thought leadership and high-impact social content for leaders and corporate accounts
• Ability to advise senior leaders on external brand, profiling, and reputational risk
• Experience briefing and managing agencies for content execution via BMC teams
• Ability to raise internal awareness of global programs and demonstrate value to EY client accounts
• Experience with digital channels to reach and influence targeted buyers

• Excellent communication and stakeholder management; gravitas to influence senior stakeholders
• Project management and strategic thinking; ability to manage complex global programmes to completion
• Commercial acumen; ability to analyze market trends for strategic decisions
• Data-led thought leadership
• Social content creation for leaders and corporate accounts
• Content strategy and management for marketing and PR

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