EuroFinance Marketing Manager

Overview

As Marketing Manager for EuroFinance, you will lead attendee marketing for a portfolio of global finance conferences. You will develop campaigns to grow corporate attendance and ticket revenue, while expanding reach to new audiences and keeping the community engaged. You’ll collaborate with sales, content and event teams, using data to optimise performance across the event cycle. This role offers a hands-on opportunity to shape how executive audiences connect with expert insights in treasury and cash management.

Pay / Benefits

• Pension or 401(k) plan
• Private health insurance
• Employee Assistance Program (wellbeing resources)
• Work From Anywhere up to 25 days/year
• Generous annual and parental leave
• Volunteering and relocation support

Responsibilities

• Develop marketing plans for ~3 events annually with audience, registration and revenue goals
• Manage integrated campaigns across email, website, social, digital ads, partnerships and direct invites
• Build targeted campaigns to attract new corporate treasurers and re-engage past attendees
• Translate agenda themes and speakers into compelling copy for emails, landing pages and brochures
• Own campaign schedules, briefs and budgets, coordinating with designers, suppliers and internal teams
• Collaborate with sponsorship and delegate sales teams to articulate the value of EuroFinance’s audience
• Track registrations, revenue, conversion and channel performance and report against KPIs

Key requirements

• Proven experience marketing B2B conferences or complex B2B products
• Strong campaign planning and project management skills
• Excellent written and verbal communication for persuasive marketing copy
• Experience with email marketing, audience segmentation and automation platforms
• Knowledge of Salesforce Marketing Cloud (preferred)
• Understanding of paid search, paid social, SEO and website optimisation
• Proficient in using CRM data, analytics and spreadsheets to assess performance
• Experience with website CMS and briefing creative assets
• Commercial mindset and ability to collaborate with sales, content and event teams
• Interest in financial services, treasury or business events

• Clear written and verbal communication
• Collaborative mindset
• Analytical and data-driven decision making
• Email marketing and marketing automation
• Audience segmentation and analytics
• Salesforce Marketing Cloud

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