Digital & Paid Media – Account Director

Overview

In this senior, client-facing role you lead digital and paid media planning, activation, and optimization to help clients achieve brand awareness, engagement, and lead generation. You will bring hands-on platform expertise, guide account delivery, and use data to show impact while growing the business. You’ll mentor juniors and collaborate with cross-functional teams to connect paid media with broader marketing objectives. This is an opportunity to shape performance outcomes for B2B and B2C clients at a fast-growing agency.

Responsibilities

• Develop full-funnel paid media and digital strategies aligned with client goals
• Plan, activate, and optimize campaigns on LinkedIn, Google, YouTube, and Meta with budgeting, testing, and bidding strategies
• Advise clients on platform trends and formats; present recommendations and results to strengthen relationships
• Manage campaign budgets and account commercials; report on performance and ROI to drive data-led decisions
• Identify growth and new-business opportunities; collaborate with creative and specialist teams
• Support junior colleagues’ skills development in paid media and digital activation

Key requirements

• Experience in a communications, digital, media, or marketing agency with a focus on paid social and digital marketing
• Experience working with B2B clients; B2C experience valuable
• Demonstrable experience planning and activating paid social campaigns across Google, LinkedIn, YouTube, and Meta
• Experience managing significant campaign budgets and optimizing performance against objectives
• Strong understanding of growth marketing and full-funnel activity (brand awareness and lead generation)
• Data-driven approach to measuring results, ROI, and actionable recommendations
• Understanding of digital trends, advertising products, and emerging formats
• Strong client-facing, presentation, written, and verbal communication skills
• Commercial awareness including budget management and new-business opportunities

• Client-facing
• Strong communication
• Collaboration across strategy, creative and content teams
• Paid social management across LinkedIn, Google, YouTube, Meta
• Budget planning and optimization
• Data analytics and ROI reporting

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