Sales Director

Overview

In this role you drive the commercial performance of Campaign and Creative Review across advertising, conferences, forums, and content solutions. You’ll lead a high-performing sales team, shaping strategies that grow revenue and strengthen client partnerships. You’ll work with cross-functional teams to develop integrated offers and respond to evolving market needs. This is a leadership role at a respected media group, offering visibility, impact, and the chance to influence portfolio development. You will engage senior clients and represent the brands at industry events to elevate the commercial profile.

Pay / Benefits

• 25 days holiday per year
• Work from anywhere up to 3 weeks
• Flexible working hours
• Generous contributory pension
• Health cash plans
• Disability Confident employer

Responsibilities

• Lead the development and delivery of commercial strategy across advertising, conferences, forums, awards and content solutions
• Coach and support the sales team and wider commercial function, setting direction and developing capability
• Motivate and develop the sales team to drive performance
• Oversee forecasting, pipeline management and CRM with clear insight into opportunities and risks
• Collaborate with Conferences, Forums & Awards, Content Labs, Editorial, Ad Ops and other teams to create integrated commercial opportunities
• Build and maintain relationships with senior clients, manage your patch, and grow partnerships
• Oversee client portfolio coverage strategies and ensure continuity of service
• Collaborate with UK and international teams to identify cross-market opportunities
• Ensure sales collateral and proposals align with the proposition and enable selling
• Champion knowledge sharing and contribute to the development of the commercial offering
• Represent Campaign and Creative Review at industry events and external settings to strengthen brand profile

Key requirements

• Strong understanding of the advertising, marketing and media landscape (B2B, events, sponsorship, content-led propositions)
• Knowledge of commercial strategy, sales planning, business development and multi-product growth
• Understanding of revenue forecasting, pipeline management and performance
• Awareness of market trends and competitive activity
• People leadership experience including coaching and performance management
• Ability to translate priorities into clear sales strategies and plans
• Excellent relationship-building, influencing and negotiation skills
• Commercially astute with ability to develop viable partnerships
• Strong analytical and forecasting capability using market and sales data
• Excellent organisation and prioritisation; ability to manage multiple priorities
• Collaborative work style with CRM and commercial systems

• relationship-building
• negotiation
• leadership
• CRM
• forecasting and reporting
• data-driven decision making

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