Overview
In this pivotal role, you will lead the B2B marketing agenda for Lloyds Banking Group, shaping growth and brand strength across Business & Commercial Banking, Corporate & Institutional Banking, and Workplace markets. You’ll craft integrated strategies to deepen client engagement and deliver measurable business outcomes. Expect to steer high-impact campaigns, data-driven personalisation, and cross-channel programmes that enhance market position. This is a strategic partnership role with senior stakeholders, offering a chance to influence how corporate and institutional clients experience the Group. The opportunity combines leadership, innovation, and broad sector exposure in a renowned UK金融服务
Pay / Benefits
- generous pension contribution up to 15%
- annual performance-related bonus
- share schemes including free shares
- discounted shopping
- wellbeing initiatives
- parential leave policies
Responsibilities
- Shape and deliver marketing strategies across Business Banking and SME, Mid Markets, Corporate & Institutional Banking and Workplace
- Lead go-to-market activity for key propositions including lending, payments, trade finance, investments, pensions, protection and wealth solutions
- Drive customer acquisition, engagement, retention and product adoption across priority client segments
- Deliver targeted account-based and sector marketing programmes that support growth and deepen client relationships
- Build marketing reputation through thought leadership, market engagement and strategic content programmes
- Use data, insight and personalisation to improve digital engagement and marketing performance
- Lead integrated campaigns across digital, CRM, events, partnerships, social and content channels
- Embed a culture of marketing effectiveness with robust measurement to demonstrate impact
Key requirements
- Significant senior-level B2B marketing experience within a complex, customer-led organisation
- Strong understanding of business and institutional customer needs and market dynamics
- Proven expertise in account-based marketing, proposition marketing and relationship-led growth strategies
- Strong commercial acumen with track record of translating marketing investment into measurable outcomes
- Experience leading integrated marketing programmes across owned, earned and paid channels, supported by data, personalisation and marketing technology
- Ability to build trusted partnerships and influence senior stakeholders across multiple teams
- Experience leading teams, agencies and external partners to deliver high-quality outcomes in a complex environment
- Leadership
- Cross-functional collaboration
- Stakeholder influence
- Account-based marketing
- Data-driven marketing
- Personalisation
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