Integrated Marketing Manager

Overview

In this role you will drive Carta’s brand and demand across the UK and Europe, turning a broad product range into targeted messaging for PE firms, VC firms and founders. You will own integrated campaigns, product launches and regional plays, collaborating with cross‑functional teams to align on one plan. You’ll manage end‑to‑end campaigns from idea to post‑mortem, measuring impact and learning for future rounds. You will partner with sales and customers to understand regional challenges and position Carta as the differentiator in private capital. Based in London, you will contribute to Carta’s expansion across Europe.

Responsibilities

• Own and execute campaigns to build brand and pipeline in the UK and Europe
• Collaborate with content, brand, events, web, product and sales to align on a single plan
• Plan, budget, and manage campaigns from inception through post-mortem
• Translate regional audience needs into compelling campaigns for PE funds, VC firms and founders
• Measure and report on campaign performance and learnings to optimize future work

Key requirements

• 6+ years of experience in strategically led marketing campaigns
• Proven track record linking campaigns to pipeline and measurable commercial results
• Ability to own an audience segment end-to-end across channels
• Strong timeline, budget, and resource management
• Strategic thinker with execution discipline and creativity
• Excellent written and verbal communication with experience localising messaging for regional audiences
• Forward-thinking use of AI to automate routine tasks and boost high-impact strategy

• Cross-functional collaboration
• Clear communication
• Strategic thinking
• Campaign planning and execution
• Budget management
• Multi-channel marketing

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