Senior Marketing Manager, Channel Sales

Overview

In this role, you own global channel marketing for resellers and independent contractors, building scalable programmes that empower partners to sell Square. You’ll collaborate with channel leaders and regional teams to scale campaigns, content, and events, while strengthening partner relationships and measuring performance. The position combines strategic planning with hands-on execution to drive partner-driven growth. This is a chance to shape our channel ecosystem and expand Square’s market presence.

Pay / Benefits

• Remote work
• medical insurance
• flexible time off
• retirement savings plans
• modern family planning

Responsibilities

• Serve as the marketing point of contact for the global channel sales team, triaging requests and shaping them into a cohesive programme of work
• Build and manage a scalable co-marketing hub delivering campaigns, content, and guidance for resellers and contractors
• Partner with top-performing resellers on demand-generation campaigns to grow pipeline and conversions
• Equip channel motions with content and events to drive effective selling
• Expand Square’s brand presence in partner communities and build credibility
• Review and report on incentive programmes with cross-functional teams to track success against objectives
• Define and manage co-marketing funds including allocation, spending, and measurement
• Collaborate with sales to design a recruitment programme for resellers and contractors
• Foster a valued partner community and monitor programme performance

Key requirements

• 8+ years of relevant marketing experience
• Direct channel / reseller / distributor marketing experience
• Strong B2B marketing background in technology
• Experience building enablement and co-marketing programmes at scale
• Proven end-to-end programme ownership from design to measurement
• Experience designing incentive or reward programmes with a sales team
• Experience working across international markets with distributed teams
• Strong stakeholder, communication, and project management skills

• Stakeholder management
• Communication
• Project management
• Channel marketing
• Enablement programmes
• Co-marketing campaigns

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