Regional Sales Manager

Regional Sales Manager – North of England & Scotland

Surgical Ophthalmology | Field-based

About the Company

Our client is a global leader in surgical ophthalmology. Their products are used every day in cataract, glaucoma, retina and corneal procedures, and are supplied to eye units in hospitals around the world. With a strong UK presence and continued investment in growth, they’re now looking for a driven Regional Sales Manager to win new business across the North of England and Scotland.

The Role

This is a true hunter role. You’ll own a large territory from York up to Scotland, opening new accounts, converting competitor business and growing market share across NHS and private eye units. You’ll have a well-established global brand and a proven portfolio behind you, plus the freedom to build your territory your way.

Key Responsibilities

• Drive new business across the North of England and Scotland, identifying and converting new accounts and competitor-held business
• Build and execute a territory plan to grow revenue and market share
• Develop strong relationships with ophthalmic surgeons, theatre managers, nurses and procurement teams
• Run product demonstrations, trials and evaluations in theatre
• Navigate NHS procurement processes, including tenders, frameworks and value analysis committees
• Grow and develop existing accounts, identifying cross-selling and upselling opportunities across the portfolio
• Manage a healthy pipeline with accurate forecasting and up-to-date CRM records
• Gather market and competitor intelligence to shape regional strategy
• Represent the company at regional and national ophthalmology meetings and events

About You

• Proven field sales experience in medical devices, within ophthalmology or surgical consumables
• A natural hunter with a strong track record of winning new business and hitting targets
• Comfortable and credible working in the operating theatre alongside surgeons and theatre teams
• Good understanding of NHS procurement and tender processes
• Self-motivated, organised and resilient, with strong negotiation and closing skills
• Existing relationships across eye units in the North of England and/or Scotland are a real advantage
• Full UK driving licence and willingness to travel extensively across the territory

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