Consumer Marketing Specialist

Consumer Engagement Strategist | 12 month contract Inside IR35 | Hybrid in Basingstoke | £42/hr to umbrella

Our client is a global pharma company who are looking for a Consumer Engagement Strategist to shape and deliver impactful, insight-led experiences across multiple therapy areas and markets. You’ll turn deep consumer understanding into strategies and campaigns that connect emotionally and drive measurable outcomes.

Key Responsibilities

• Define and execute long-term consumer engagement strategies.
• Lead planning, delivery, and optimisation of multi-channel campaigns.
• Partner with media and creative agencies to localise and amplify global content.
• Ensure all activity is compliant and performance is data-driven.
• Collaborate across marketing, digital, medical, legal, and insights teams.
• Build capability and embed a consumer-first culture across the organisation.

Skills & Experience

• 8–10+ years in consumer marketing, ideally within regulated sectors.
• Strong expertise in insights, segmentation, and campaign strategy.
• Proven record of building and scaling integrated consumer campaigns.
• Skilled in analytics, leadership, and stakeholder management.
• Strategic, resilient, and passionate about consumer-led transformation.

Seniority level: Mid-Senior level

Employment type: Contract

Job function: Marketing

Industries: Pharmaceutical Manufacturing

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