Paid Media Specialist (15-Month Maternity Cover, FTC or Freelance)
Bristol (Hybrid, 2 days a week in the office) | £40,000 to £45,000 DOE | Start date: ASAP
About the company
Greenhouse is an award-winning communications agency with a mission to power positive social and environmental change. As a certified B Corp, its purpose is to have a positive impact on the world.
Greenhouse works with clients in the sectors where it can make the biggest difference to the transition to net zero and beyond, from energy and clean tech to nature and conservation, and from food and health to finance and transport.
The opportunity
Greenhouse is looking for a Paid Media Specialist to join its Impact Lab team on a 15-month fixed-term contract, covering a period of maternity leave. The role needs to start as soon as possible, to allow a handover before the leave begins.
You’ll plan and deliver multiple paid media campaigns, monitor and optimise their performance, and work with the team to build data-driven processes that get the best results for clients. It’s a brilliant opportunity to use your skills to amplify clients at the forefront of tackling the climate emergency.
Greenhouse is also open to freelancers for this role, at a day rate of £350 to £400. Freelancers can be based in Bristol or work remotely from the UK, as long as they can come into the office for all-team meetings, specialist team huddles, away days and client workshops.
Key responsibilities
High-impact campaigns
- Take a consultative approach to communicating Greenhouse’s paid media offer to existing and prospective clients
- Create, guide and deliver innovative paid media strategies, reporting on performance and optimisation to clients and account leads
- Oversee paid media budgets across the client portfolio, making sure spend is maximised and impact delivered
- Nurture strategic partnerships with platforms through Account Managers, Customer Success Managers and other external contacts
- Test and trial new features and trends, sharing learnings across teams
Data analytics and performance
- Use data and insight to optimise campaigns and maximise impact
- Feed into integrated campaign plans, leading on data and analytics recommendations
- Work with account leads to manage, track and evaluate campaign KPIs and prove ROI
- Use A/B testing to improve ROI and campaign effectiveness
- Lead analytics reporting through Google Analytics (GA4)
- Present regular strategic insight and recommendations to clients
- Work across a range of digital channels, including SEM, SEO, paid social, paid search, display, email and retargeting
- Build data visualisations and dashboards to measure and monitor impact
- Be entrepreneurial and challenge the status quo on performance and data
Team collaboration
- Share paid media knowledge and best practice with colleagues
- Push forward ideas that keep Greenhouse efficient and progressive
- Help build a strong, high-performing culture in line with Greenhouse’s values
- Build relationships across the agency, educating teams on paid media, performance, measurement and data analytics
About you
- At least 3 years’ paid media experience
- Solid experience in an integrated agency or in-house marketing team
- Experience developing and delivering paid media strategies for integrated campaigns
- A strategic understanding of data and analytics, including contributing to data strategy and planning
- Strong technical experience of analytics tools and paid media platforms, particularly Google Tag Manager, GA4, LinkedIn Ads, Meta Ads, Google Ads (including Grant accounts) and programmatic display
- Experience negotiating and managing paid media partnerships with online publishers, from first outreach through to delivery and performance
- Confident presentation skills, with the ability to turn data into a compelling story
- Experience working with cross-disciplinary teams, including designers, developers, and SEO and CRO specialists
- A work or academic background in sustainability
- A strategic understanding of sustainability sector trends and challenges
You are
Dynamic, driven and motivated to make a positive impact on the world. You’re comfortable taking charge, making decisions and bringing people with you. You’re curious, ambitious and happy working with a bit of uncertainty. The next five years are critical in the race to net zero, and for the right person this is a career-defining chance to help drive the change that urgently needs to happen.
What’s on offer
- Flexible working, with core hours of 10am to 4pm and an average of 2 days a week in the Bristol office (you can request more flexibility to suit your circumstances)
- Early finish every Friday at 3pm
- 25 days’ holiday, plus your birthday and the office closure between Christmas and New Year
- Extra paid holiday for Slow Travel (travelling by means other than flying)
- Ethical pension scheme with Aviva
- Cycle to work scheme
- EV car club (benefit in kind)
- Office perks including breakfast, organic fruit and socials
We use screening questions and the information shared publicly on your LinkedIn profile to check the minimum requirements for this role. If you don’t appear to meet them, we’ll always tell you, and you can ask for a real person to review your application. Every application that meets the minimum requirements is read by a person on the People Like Us team.
We’ll be in touch with shortlisted candidates to arrange next steps. There is a single interview stage, with a panel of three from Greenhouse’s Impact Lab team.
This role is being recruited by People Like Us on behalf of Greenhouse. We are committed to building fairer workplaces and particularly welcome applications from Black, Asian, Mixed Race and minority ethnic candidates. Greenhouse also particularly encourages applications from Disabled, D/deaf, LGBTQ+ and neurodivergent candidates.
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